Factors Affecting The Level Of Competitiveness Of Bahir Dar City As A Tourist Destination

Tourism industry can greatly influence the socio-economic growth of the county, especially countries like Ethiopia which is naturally gifted with a variety of attraction sites.The aim of the study was to evaluate factors affecting the level of competitiveness of Bahir Dar City as a tourist destination. So that the research brings out mechanisms and examinesthe proposed hypothesis in order to help the city tourism development policies and strategies. The research applied both quantitative and qualitative research methodology in order to investigate the factors affecting the level of competitiveness of the city as a tourism destination. Semi-structured interviews and close ended questioner were conducted with potential respondents in the study area.Inherited/created resource of the city like Tis Abay Fall, Lake Tana and the surrounding monasteries greatly influence the tourism competitiveness of the city. Overall, the tourism industry in Bahir Dar City has shown encouraging and positive growth in the recent days.However, the city administration has to expand and improve transportation and communication facilities and related infrastructures to increase the tourism competitiveness of the city. Furthermore, political stability of the city together with tourists‘ safety has great impact on tourism development of the city. The research also shows that there should be more encouraging incentive packages to draw tourism investors in the city where tourist attractions are located

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