Over the years the internet has steadily become an extremely relevant marketing tool forrnbusinesses around the world. So that recent surveys have focused on the adoption of EMarketingrnin both developed & developing countries. Several opportunities of E-Marketing forrncompanies encompass access to new, untapped markets, overcome distance, work together withrngovernments and contribution in value chains (Business to Business). Indeed there exists a richrnbenefit of E-Marketing all over the world and even E-Marketing adoption in insurance industryrnis an important of the social economic development of the country. But, the adoption of EMarketingrnin insurance industry has been slow. This is attributed to certain E-Marketingrnadoption factors which have not been fully developed in Ethiopia Context. Therefore, arnperspective study uses factors that affect E-Marketing adoption in EIC is necessary to fill in therngap. The main objective of this study was to assess and evaluate the level of E-Marketingrnadoption in EIC, by trying to distinguish different factors affecting E-Marketing adoption in EICrnin order to cite solution. The study employed structured questioner as main research instrumentrn& the target population was the Ethiopian Insurance Corporation Main District 532 employeesrnand the sample size was 132 employees selected for questioner response and 120 of thernrespondent gave response for the questioner. Descriptive statics was used to summarize thernrespondentsâ€™ demographic characteristics. Multiple regression analysis was done and the resultsrnshowed that generally technological factors, organizational factors and environmental factorsrn(TOE). All have influence on the rate of adoption of E-Marketing in EIC.