The growth in construction of commercial and residential buildings resulted for the growth ofrnpaint companies in Ethiopia market. Paint market in the major cities of the country hasrnbecome increasingly competitive, thus indicating the need to build strong brand to increasernthe loyalty of their customers and increase companyâ€™s market share. Therefore this studyrnaimed to verify the determinants of brand equity of paint products based on consumersâ€™rnperception of paint market. The study is based on Aaker brand equity model Aaker (1996),rnwhich comprise the four brand equity constructs, such as: brand awareness, perceivedrnquality, brand loyalty and brand association. A multistage sampling technique was used torndetermine the sample size of the respondents. A self administered questionnaire wasrndistributed to 140 respondents from which 132 were obtained to be valid with a response raternof 94 percent. Reliability test was performed to check the reliability of data. All items werernfound to have a Cronbachâ€™s alpha value greater that 0.7 and the entire scale value of alpharnwas found to be 0.854 indicating the data was reliable for further analysis. Correlation testrnwas conducted to find out relationships among four components of brand equity. The result ofrnthe analysis indicated all dimensions of paint brand equity were positively related andrnsignificant at (p=0.000). The findings of multiple regression analysis also indicated that allrnthe dimensions had positive significant effect on customer value of Nefas Silk and DIL paints.rnThe strong dominant factors was brand loyalty (0.276) followed by perceived quality (0.226)rnand brand association (0.200). This study forward an implications to researchers to considerrnindustry specific scale items that can measure adequately brand equity and to managers tornfocus on marketing strategies that leads to higher brand loyalty and perceived quality ofrnNefas Silk and DIL paint brand equity