Factors Affecting The Intention To Use Mobile Banking Service (cbe-birr) Case Study On Commercial Bank Of Ethiopia

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The research has been focused to assess factors affecting the intention to use mobile money (CBErnBirr) in Commercial bank of Ethiopia, selected Branches in Addis Ababa city was used as a casernstudy area for the study. Literature has reviewed on: service of mobile banking. Mixed researchrndesign has been used to realize the study objective. Using Krejcie and Morgan has taken fromrntotal population based on multiple stage method used. The data has been collected from bothrnprimary and secondary sources of data. The main research instrument used a Likert 5 scalernquestionnaire to collect primary data. From total Target population selected respondents (246)rnwere sampled for data collection; Reliability and Validity of instrument has been used for test byrncarrying out a pilot study. The collected data has been processed with the help of computerrnsoftware package (SPSS version 24.00). The collected data has been analyzed through differentrnstatistical techniques: descriptive statistics, inter correlation t-test, ANOVA and multiplernregressions. According to the findings of the study there was a significant relationship betweenrndemographic information and intention to use mobile money (CBE Birr). The findings revealedrnthat the result further revealed lack of customer awareness, customer lack of confidence with thernsecurity aspects Product Image in the Society and Limitation in availability and quality ofrninfrastructure are the other factors affectingIntention to Use CBE-Birr mobile money service inrncommercial bank of Ethiopia. The study recommends that, to improve the benefits of mobile bankingrnservices CBE should strongly work on making the service ease and let the customers know the statusrnfor their decision and confidence. CBE should also work to the extent of offering better and reliablernsecurity by encryption information to protect their customer’s privacy. In order to make simple thernservice, CBE should be available with voice or other channel to illiterate customers who can’t readrnand write.

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Factors Affecting The Intention To Use Mobile Banking Service (cbe-birr) Case Study On Commercial Bank Of Ethiopia

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