Assessment Of Etv Advertisement Ethics

This descriptive study for assessment of ethics in ETV advertisement hasrnthree parts. Questionnaires were used as tool to collect data for all thernthree parts, except for the first and second part supplementary interviewrnwas used. The first part of the study reveals that ETV advertisementsrnhave been conducted without any strong regulations and consideringrnethics in advertising has not got the necessary attention. The second studyrnconducted on advertising agencies has shown that advertising enterprisesrnentered in advertising business just for the sake income obtained with outrnany knowledge in the area.rnThe third part of the study that focused on consumers has indicated thatrnhalf of the advertisements transmitted on ETV are unreliable. They arernexaggerated and full of deceptive information. Based on these indicationsrnthe study concludes that there are problems of ethics in ETVadvertisementrnwhich have been resulted from many factors. If this situation continues thernproblems go to the worst and damage our culture and harm the economicrnactivities.

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