This study focuses on the performance of promotion programmes of social marketingrnorganizations by taking a well known institution of the type- DKT - Ethiopia, as a case.rnPromotion is one of the most determinant variables that playa key role in helping suchrnorganizations in achieving their objectives. The objectives of social marketingrnprogrammes mainly are helping various societal members in increasing their commitmentrnto solve a number of problems. These days social marketing is considered to be of greatrnhelp in the stated context. The study has been initiated from two directions. First thernmanagement of DKT 's promotion mix is overviewed; then, the performance of thernprogrammers have been evaluated in terms of their impact on helping the society inrnbringing change where fighting the social problems requires the involvement of variousrnsocietal members.rnHigh school and university (undergraduate & post graduate) students as well as femalernemployees of catering service firms are selected as representative groups of the societyrnfor the purpose of the study. About 535 questionnaires were distributed out of which 500rnhave been qualified in to the analysis. 200 are from high school students, 225 fromrnuniversity students and 75from employees (female) working in cafeterias & hotels.rnThe major focus areas of the study are about the societal awareness of DKT Ethiopia andrnits services, the effectiveness of the organization in media selection, the societal views onrnthe contents of the promotion messages and their impacts on the attitudes and behaviorsrnof one self.rnThe findings show that the promotion programmes well contributed to the impressiverndegree of awareness the society has about DKT Ethiopia. But, this is not reflected when itrncomes to the services the organizations provides. It also has been observed that DKTEthiopiarnonly focuses on the media advertising, which put its influence on other issuesrnthat are discussed in the main body of the study