This study was conducted to look at issues related to marketing researches: practices ofrnconducting and using marketing researches, limitations/problems in making researchesrnand in using research outputs by foodstuff-producing and beverage-producing firms inrnAddis Ababa. Two major problem areas were the basis for making the study regardingrnthe issues: Often managers/decision-makers of most foodstuff-producing and beverageproducingrnfirms have less practice to conduct marketing researches, and thereby use thernoutputs/results of marketing researches to support their decision-making (1). There arernproblems in these foodstuff-producing and beverage-producing firms in effectivelf andrnreliably utilizing the outputs of the researches made because most researches arernconsidered to lack 'quality' on the side of the decision-makers (2).rnDescriptive research type and survey method (to collect the primary data from subjects)rnpreferably used to conduct the study. Two types of questionnaires-for the decisionrnmakers and for the marketing research personnel- distributed to 10 and 5 foodstuffproducingrnfirms and beverage-producing firms, respectively. A total of 29 questionnairesrnfrom the marketing research personnel and 27 questionnaires from the decision-makersrncollected.rnOut of an overall analysis of the responses of the two types of respondents the followingrnmajor conclusions were drawn. It can be said that most of the foodstuff producing and '.rnbeverage-producing firms have not been much benefited form the outputs of thernmarketing researches. There was a need on the side of the decision-makers to using thernresearch outputs and, on the other hand, less emphasis was given to the research makingrnunit/or there was less practice of conducting marketing researches. This would bernresulted because the management could not fully rely upon the accuracy/the quality of thernmarketing research reports.rnProblem-identification researches were not given much emphasis by the firms. Comparedrnto the other types of research studies, pricing studies had been given priority. It can beinferred that most of the finns were unable to be benefited from the other types of thernmarketing researches, which they would be equally benefited as the pricing studiesrnDespite the inadequacy of the allocated budgets for conducting marketing researchrnactivities and the number of research problem areas and management conflict areas raisedrnon both the decision-making and research making personnel, no decision-maker repliedrnthat the research outputs were fully ineffective for making decisions. Therefore, it can bernconcluded that if it was possible to eliminate/reduce the above problems and conflictrnareas and improve the quality, effectiveness and the frequency of making different typesrnof marketing researches as needed, the firms would be benefited much more form thernresearch outputs.