Rcsidcntial real estate dn'l'lopllll"llf III :dlli, :hha I~ qUill' an intl'fl'~tlllg ~uhil' c t The lllarkl,tll1grnpcrsPCCtiVC on this i~sue "under rl'~('arl'hed, hence Ill()ti';tting the CUITl'llt prol'ct,rnThough extensive litnatu n' n''ll'', l'1 )n~ldtati()ns WII h pl'rtint'n t 1I11lu~t ry p 1;t~'I'I~ and In .depthrnintervicw with per~()nnd Ilf Sun~hlllL' ( ' I)n~tnlctil)n I'l J: (Sunshine fl)r ~llIlrt) reln'ant data wcn:rncollcctcd and clualitatl'cly analyzed , The l'xtl'mal l1arking l'nVlfflnllll'l1I analy~q~ ~hows that thl'rnpolitico-lcgal markcting 1'11' lr0I1I1I'11 t I~ ~Iowlv IInprovlIIg, The ~OCI!I -t'L' IlIHIIllIC marketil1grncnvlronmcnt fav()r~ the uppl'r al1d 1l1llIdk' Â· illcl)ll1l' pl"Jpk' tl) hl' cu~tlJI1I'rs III' fl'all'~tatl' dl' 'l'lllpl' r~ ,rnThc global technological ad'alln'~ ha'(' IH)t 'l't pt'n1ll'atl'd thl' ,t,hb ,haha Illark('t, '1'1 th('n' ISrnindication that that it could help marketlllg n'all'statc through bettl'f CU~I'lml'r st'r'iCl' and n'tucl'drncost of housing, The deterillrating physlcall'n' ll'flllllll'llt a III I plJllri' dl''l'll)!lnl infrastructure of therncity havc also hccn nbsen'eli as paradoxit'all'k' l1ll'llIs fal' lIlg Il'all'statl' d(,'l'll)pns ill the l'apital. TWI)rnc10sc compctilors have hlTn fal('d (I :llIlIjll' tlll)r I'l'ldil(' .l.llnx fallng) as hl'lng wl'akl'f than Sunshllll',rnI [owcvcr, Sunshine's rCSp0l1SIVl'I11'SS tl) the l'xll'rllal Illarkl'lIng l' nVlffllll1l'nt IS rated only aho'l'rnaverage on Extcrnal Factor Evaluation matrix ,rnThe internal cnvironmcnt of sUllshine COllstnlctil)n 1'1.e: has hl'l'n thl)rflughly analyzed , Ising tl1l'rnInternal Factor Evaluation matrix, Sunshine was r;ltcd only above avcragl' ,rnSunshine's market leadership image and apparcnt success in salcs have persuaded it to bc layeredbackrni.n its approach in markcting, Sugt,'t:stions on how to better perform real estate marketingrnactivities have been fonvarded in this paper,rnrurthcm1orc, further research areas that might shed Illrl' light IIltl) till!; IIlIlS! intelt:sting suhject an,'rnsuggested