The problem of population growth, with steady growth of economy, social services and limitedrnresources are contributing to increasingly challenging socio-economic situation of developingrncountries. Effective contraception intervention is one of the recommended strategies to mitigaternthe challenge of population size increase. Social marketing is one of the preferred interventionsrnto mitigate this challenge as it involves the acceptability of ideas or practices in a target group.rnIdentifying determinants of contraceptive choice of option, assessing community awareness onrncontraceptives, and exploring service delivery channel are very important to have a plannedrnpopulation growth and never burden ground socio-economic situation of the country. This studyrnwas initiated to assess the social marketing factors that contribute to the contraceptive choice ofrnwomen and identify the relationship of social marketing strategies in determining therncontraceptive choice of women. The study followed Cross Sectional Survey Explanatory; itrnanswers the question why, what contributes to the factor, and the marketing strategies to thernchoice of contraceptives to women. A total of 118 respondents were selected using skip patternrnsampling technique to collect the data from 5 Marie Stopes clinics located in Addis. The datarnobtained through a client exit questionnaire was analyzed and tested using statistical modelsrnincluding descriptive and Chi-square association. Based on the statistical analysis pricing,rnlocation accessibility, and age were found to have significant effect on womenâ€™s choice ofrncontraceptives. Nonetheless, no significant relationship was established between availability ofrnsupplementary services, promotion media, and marital status and womenâ€™s choice ofrncontraceptives. Most previous studies of this kind have not in-depth tackled the issues ofrncontraceptive choice and preferences as a research issue. Most of them have studied this as arnsubsidiary to the large aspect of contraceptive use and prevalence. This research is one of thernattempts to see the association between different social marketing parameters and keyrndemographic factors on contraceptive choices of women in order to make informed decision asrnto what could be done to expand access to FP / SRH products and services tailored to thernspecific needs of the different user groups.