Empirical Analysis On The Determinants Of Electronic Card Payment Technologies Adoption (the Case Of Commercial Bank Of Ethiopia)

The purpose of this paper is to examine the determinants for customers to adopt Electronic CardrnPayment Technologies adoption, in the context of the Commercial Bank of Ethiopia. Structuredrnquestionnaire was developed. The hypotheses were tested on customers of the CBE with arnsample of 440 out of which 396 were collected by making use of multistage sampling method.rnBoth descriptive and inferential analytical techniques were used. To analyze the relationshipsrnamong the variables under investigation, multinomial logistic regression were employed. Inrnaddition, Parameter estimate were used to determine the level of influence variables have onrnnon-adopters, partial adopters and full-adopters. Furthermore, chi-square test was used to analyzernthe association between selected demographic factors and adoption. The findings of this studyrnhave shown that, except for Social Influences, Perceived Ease of use, Perceived Risk, MarketingrnCommunication Influences, Perceived Usefulness and compatibility found to have significantrneffect on Electronic Card Payment Technologies’ adoption of CBE’s customers in Addis Ababa.rnFurthermore, a significant association exists between ECPT adoption and age, educational levelrnand income. However no significant association is found between sex and adoption. The resultsrnare very useful for CBE to devise strategies in order to increase the adoption rate of ElectronicrnCard Payment Technologies. It is recommended for awareness creation in order to change thernperception that ECPTs are difficult and risky. Furthermore, it is recommended for CBE tornintensify its marketing communication activities and introduce more services. As evident fromrnthis study, a different result could be gained if comparative study, on the topic of this study,rnamong selected banks in Ethiopia is conducted. This study is conducted only for ECPTs. Hence,rnthe findings might not be applicable to other E-payment services like Internet Banking andrnMobile Banking. Furthermore, this study is conducted from the perspective of customers only.rnHowever, a more comprehensive result could be gained if a study, that takes all stakeholders inrnthe ecosystem in to account, is conducted

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