Factors Affecting The Effectiveness Of Celebrity Endorsed Advertisements The Context Of Ethiopian Banking Industry
Marketing Management Project Topics
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The purpose of this study is to examine the factors that affect effectiveness of celebrity endorsement advertisements. Trustworthiness, expertise, physical attractiveness and celebrity product match-up has been examined as the potential factors that affected purchase intention to use bank services. The results showed that perceived trustworthiness of the celebrity, perceived expertise of the celebrity and perceived celebrity product congruence/match-up has a positive influence on purchase intention. However, perceived attractiveness of the celebrity has not been found having a significant influence on the purchase intention of consumers purchase intention.
Subsurface Intelligence & Critical Mineral Exploration
Modern Geology projects now focus on Machine Learning in Mineral Targeting, Carbon Capture & Storage (CCS) Geologic Modeling, and Critical Mineral Systems (Lithium, REEs). If your research involves Hydrogeological Connectivity, Seismic Inversion, or Geotechnical Site Characterization, ensure your analysis follows the JORC or NI 43-101 reporting standards and utilizes robust 3D Subsurface Visualization and Geochemical Fingerprinting frameworks.
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