Attitudes Of Undergraduate And Postgraduate Medical Students Towards Promotional Effort By Pharmaceutical Companies In Ethiopia A Case Of St. Paul Hospital Millennium Medical College

This study investigated the attitude of medical students toward pharmaceuticalrncompanies’ promotional effort in Ethiopia. A total of 125 medical students in St.rnPaul Hospital were used in the study. Self-administered survey questionnairernwas used to collect data.rnIt is aimed at mainly finding out the overall attitude level of medical students’rntoward pharmaceutical promotion. The finding show that the overall attitudernlevel of medical students is in the positive range but just a bit above the neutralrnpoint. The analysis of independent sample t test and one-way ANOVA onrndifferent demographic subgroups reveals that the average attitude score of agernand gender group found different, but between groups in educational level is not.rnFinally, suggestions and recommendations are forwarded for different groups inrnthe study including, pharmaceutical companies marketer, PSRs, andrnpolicymakers in the country for ensuring the effective and ethical pharmaceuticalrnpromotion.

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