Internet marketing is viral and has the potential to spread brand awareness quickly andrnfar and it is said to be able to develop link pulls, attention and massive amounts of traffic.rnThe usage of Internet marketing in hotels has been growing rapidly in the tourismrnindustry worldwide. Even though there is a large variation in the intensity of use ofrnInternet marketing in the hospitality industry. However the Ethiopian HospitalityrnIndustry, especially the hotel sector has not utilized this important tool to market themrnand find new niche. While the Internet usage varies across countries, even within arncountry there are large variations amongst hotels. These variations are mainly due to thernimpacts of several factors associated with the internal and external factors of thernestablishment. This study attempts to analyze the Internet marketing usage rate of fourstarrnhotels in Addis Ababa. The facets are classified into three broad groups: the locationrnof the hotel, internal facets of the hotel and technological facets. This study wasrnconducted with 17 four-star hotels in Addis Ababa Ethiopia is used to assess thernrelationship of these facets. The gap seen here is that the market and marketing strategiesrnimplemented are in totally different directions. Hotels promote their facilities andrnservices on local Media while their target market in most cases is foreign countriesrnbecause there is no justification for Addis Ababa residents stay in hotel except in rarerncases as witnessed in this research. Judgmental sampling technique was implementedrnwhile the methodology used is mainly descriptive research with some correlationrnanalysis. Conclusions reached are four-star hotels in Addis Ababa are not utilizingrnInternet marketing to the fullest. The research has recommended on how to resolverninternal, technological and location facets that hampered them from implementing thisrnuseful marketing tool, signifying the strongest relationship is seen between the internalrnfacets followed by location and technological facets. It highlighted on how to best utilizernwebsites, social media, search engines, training skills, web trafficking system andrnworking on change of perception to do Internet marketing