The study examines the applicability of a customer based brand equity model in thernEthiopian Bottled water market. Based on Aakerâ€™s well known conceptual framework ofrnbrand equity and extended by Yoo & Donthu (2001), this study employed structural equationrnmodeling to investigate the causal relationships among the three dimensions of brand equityrnand overall brand equity in the Ethiopian bottled water industry. The study used thernmultidimensional brand equity scale and overall brand equity scale developed and validatedrnby Yoo and Donthu (2001). The sample size of the study was 400 actual consumers of bottledrnwater selected using a judgmental sampling method from Addis Ababa. The sample size wasrndecided based on sample sizes used in similar previous researches and other considerationsrnsuch as resource constraints. The findings of the study concluded that brand awareness andrnPerceived Quality are influential dimensions of brand equity in the Ethiopian bottled waterrnmarket. However, the influence of brand loyalty was found to be insignificant which is inrncontradiction with both previous studies and the underlying brand equity theory that assertsrnbrand loyalty to be the core component of brand equity. The study showed that marketingrnmanagers working in the Ethiopian bottled water industry should concentrate their effortsrnprimarily on creating adequate awareness about their product emphasizing on enhancing thernconsumers perception about the quality of that particular bottled water product. This studyrncontributes to the limited literature in testing the applicability of consumer-based brandrnequity model and measurement scale in the Ethiopian market, particularly in the bottledrnwater industry. Future research needed to be done if the results are to be expanded intornother more branded product categories given the product used in the current study is a purerncommodity and infancy of the industry may not explain the brand equity model as adequatelyrnas expected