This study is conducted with respect to the practice of marketing and its effect on sales,rnparticularly in light of lottery marketing. The major objective of the study wasrninvestigating the marketing practice especially the marketing mix elements, that is,rnproduct, price, promotion, and distribution in lottery marketing. To this end, 100rnrespondents are selected from Addis Ababa employing a mix of non probabilityrnsampling known as convenience and judgmental/purposive sampling.rnAccordingly, it is recognized that lottery is a product with which majority of thernrespondents are highly familiar. Lottery purchase is undertaken occasionally by largerrnproportion of the respondents as it is not a basic item which needs to be bought onrnregular basis. Regular and instant lotteries are the ones with greater market demand.rnThe two main factors which hinder the purchase of lottery by respondents are thernassumption they hold about the likelihood of winning as very low and scarcity ofrnmoney. If the administration introduces new lottery types with more varieties of prizes,rnit can realize higher sales volume as the sample customers exhibited their enthusiasmrntowards lotteries with such features.rnThe price the administration charges for the different types of products it offers to thernmarket currently is rated to be fair by large number of respondents, but there arernrespondents who strong ly believe the price need to be reduced so as to inducerncustomers to buy it more frequently. Through either price reduction or increment in therncurrent prize amount of lotteries, the administration can increase its sales volume.rnVendors playa crucial role in selling lotteries as majority of customers buy lottery beingrninfluenced by their approach. Vendors serve as both salesperson and promotionalrnmeans. The administration distributes its products mainly through its own branches andrnagents. Because vendors sell the items only at places like cafes and major road sides,rnpeople who live inside main roads and in areas somewhat far from the central part ofrnAddis face problems of finding lottery easily in their environment.