Service Quality In Addis Ababa Restaurants Vis-a-vis Price Cases From Arada Gulelle And Kirkos Sub-cities

Perceived service quality as measured by five dimensions of servicernquality and price IS the central point of discussion in this study. ThernInquiry was to scrutinize a gap between customers' service qualityrnexpectation s and customers ' service quality perceptions (experience).rnCustomer survey was conducted by administering a questionnaire rndesigned by incorporating the five dimensions of SERVQUAL and price.rnThe five dimensions of service quality are accepted by customers. Thernmost favored dimension of the five is tangibles. Responsiveness andrnEmpathy are the second favored dimensions by customers. Reliabilityrnand assurance follow being the third and fourth . However, restaurants rnare not performing well with respect to empathy, tangibles, reliability. Arnslightly equal proportion of respondents stood in opposite directions withrnrespect to price as an indicator of service quality.

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