This study is designed to examine the relationship between social media marketing with brand awareness of Ezega.com, attained by effective usage of social media marketing and selected dimensions of brand awareness. The dimensions of brand awareness that were selected are service quality reliability and tangibility. The study had a quantitative approach with descriptive statistics analysis and regression. The target population of the study was internet users with smart phones that live around Bole, Addis Ababa. The study was contacted using convenience sampling with sample size of 250 users. The survey had 23 questions covering demographic details, and questions related with the selected brand awareness dimensions. Data were also tested using linearity, normality, Cronbach alpha and multicollinearity in order to determine the appropriateness of the data and the tools used for analysis. The findings show that out of the selected three brand awareness dimensions all of them had a significant effect on advancing the brand awareness of the company achieved through social media marketing.rnThus, the study concluded that the companyâ€™s active social media activities are assisting in creating the brand awareness that can contribute for the companyâ€™s improved marketing performance. However, Ezega.com should still improve its brand awareness activities thorugh a better service quality reliability tangibility and other dimensions to maintain the commitment and trust that is already built in the users while strongly employing the already used mechanisms and striving to achieve more.