Firm-level Determinants Of Ethiopian Leather And Leather Manufacturing Factories Export Performance (a Survey Of Selected Ethiopian Leather And Leather Product Exporters)

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Export business is one of the top prioritized sectors that the Ethiopian government has paid considerable attention in order to generate foreign money, stimulate investment, and provide jobs for productive labor force. In this context, the government has made significant efforts to establish different programs and macro policies to promote the growth of the leather industry. However, leather exports were unable to meet yearly export objectives. In this regard, the primary purpose of this study was to investigate the firm-level determinants of export performances on a sample of Ethiopian leather and leather product exporters. The study drew on primary data in the form of an online (Google forms) questionnaire distributed to 130 respondents from 15 factories. In a descriptive research method, the researcher utilized a deductive research methodology and a non-probability proportional stratified sampling methodology. The SPSS application is used to examine the primary data. Keeping external factors constant, the researcher's goal was to discover what and how firm-level internal and controllable factors influence a firm's export performance. Three-dimensional constructs were made: management characteristic, firm characteristics and export market strategy capabilities have been applied to examine their effects. Descriptive statistics and multiple linear regression analysis using SPSS indicated that company characteristics, management characteristics, and company export marketing strategic capability were statistically significant predictors of export performance. The correlation finding revealed that a significant level of connection between the independent and dependent variables. As a result, managers (stewards) and policymakers are advised to concentrate their efforts on improving internal firm-level factors that enhance or boost competitiveness, as well as capacity building programs, in order to ensure better performance of the leather export and enable it to meet its intended objectives. In nutshell, companies must focus on inward-looking scenarios to improve the picture of their export performances for the future rather than blaming each other or pointing fingers at all levels of government structures.

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Firm-level Determinants Of Ethiopian Leather And Leather Manufacturing Factories Export Performance (a Survey Of Selected Ethiopian Leather And Leather Product Exporters)

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