Implication Of Logistics Service Quality On Customer Satisfaction The Case Of Jumia Online Market

Management Project Topics

Get the Complete Project Materials Now! ยป

he main purpose of this study is to investigate the implication of logistics service qualityrndimensions on customer satisfaction. In addition it measures customer satisfaction levelrnand the logistics service quality of Jumia online Market. The seven dimensions of logisticsrnservice quality model i.e. information quality, order procedure, timeliness, order condition,rnorder accuracy, order discrepancy handling and personnel contact quality were used tornmeasure the logistics service quality of Jumia online market. In order to answer the raisedrnresearch questions, both primary and secondary sources of data were used. The primaryrndata was collected through administrating questionnaire. A combination of purposive andrnconvenient sampling technique was used to obtain 96 responses from customers of Jumiarnonline market who had made purchases recently. Correlation analyses were used torninvestigate the relationship between dependent and independent variables. Regarding thernsatisfaction level measurement, 52.7% of respondents are satisfied and 28.6% are highlyrnsatisfied with the logistics service provided by Jumia online market. The correlationrnresults indicate that there is a positive correlation between the dimensions of logisticsrnservice quality and customer satisfaction. The research showed that timeliness and orderrnprocedure plays the most important role in customer satisfaction level followed by Orderrnaccuracy, Information quality, Order discrepancy handling, Order condition andrnPersonnel contact quality respectively. From the seven logistics service qualityrndimensions, timeliness is the least scored one on the perception measurement. Jumia onlinernmarket should give focus to improve logistics service quality items of this specificrndimension by enforcing seller to make a commitment on availing the orders as soon as theyrnare placed, to make time gap between order placement and receipt shorter, and continuousrnfollow up of delivery partners is mandatory as it has significant impact on deliveringrnproducts on the promised date.rnKey Words: Customer Satisfaction, Logistics Service Quality, Online market

Get Full Work

Report copyright infringement or plagiarism

Be the First to Share On Social



1GB data
1GB data

RELATED TOPICS

1GB data
1GB data
Implication Of Logistics Service Quality On Customer Satisfaction The Case Of Jumia Online Market

162