Technological Innovation And New Product Introduction The Case Of Ethiopian Metal Development Institute

Organizations ability to continuously innovate its product is essential to its business success.rnAlso, firms’ survival and improved performance hinge on introduction of innovative newrnproducts. This study is a product-oriented project which is focused in technological innovationrnand/or new product development and introduction process for Metal Industry DevelopmentrnInstitute, an institute which offers innovative new products to the Metal and EngineeringrnIndustries. The objective of the study is to find and develop a framework which would clarify thernentire product development and introduction process and increase the success rate on the newrnproduct launches. This study proposes elaborated guidelines which the institute could follow inrnits product development and introduction process. The product introduction plan was developedrnbased on the Booz, Allen and Hamilton (1982) model, which is a reliable and successful method,rnused in different successful new product development cases. The Booz, Allen and Hamiltonrn(1982) model was adopted according to the institute´s strategy. The researcher hopes that thernfinal results could help the institute to have a clear understanding of each stage in the productrnintroduction process and implement each of these stages in accordance with the type of thernproject or new product development strategy. The study also suggests that a researchrnopportunity exists in implementing or testing of the proposed framework. It also be useful tornopen the door for academic research so as to determine the impact of this study on both practicernand research

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