The education sector of the Ethiopian Government has formulated the ICT in education policy to utilize the ICTs opportunity for the improvement of quality of education. This mainly implemented through the launching of plasma television learning media in all public high schools across the nation. This research assesses the implementation process of plasma mode education and its challenges that are hindering the achievements of education quality goals in secondary schools of Addis Ababa.rnMixed methods with qualitative emphasis were applied as a methodology to address the research questions. Primary data were collected through questionnaire in simple random sampling technique by using lottery method. In addition, interviews were conducted face to face with higher officials in Addis Ababa Education Bureau (AAEB), Center for Education Information Communication Technology (CEICT) and directors and teachers from selected secondary schools. Secondary data were collected from several documents. The Data collected from multiple sources was analyzed using both qualitative and quantitative approaches.rnThe research concluded that the goals of provision of quality education through plasma mode education are suffering from several challenges. Based on the analysis and interpretation of data, findings of this research show that there is lack of focus and commitment from education administrators on effective implementation. Lack of interest of teachers as well as students towards learning and teaching through plasma and lack of effective school infrastructure and supply are challenges that this research reveals.rnThe study recommends many topics in order to make effective plasma TV implementation and achieve education quality goals that include revision of the education policy, enhanced collaboration with public service providers, capacity building of teachers, and focused management.