The overall objective of the study is assessment of Market Challenges and Opportunities ofrnMicro and Small Scale Manufacturing Enterprises in SNNPR, in Sawula town. Descriptiverndesign method used scrutinizing with quantitative and qualitative data. Census samplingrntechnique was employed for this study to select the study population. Data was collected throughrndirect observation, structured and semi-structured questionnaires. The data was also analyzed inrnthe descriptive statistics, using mean, standard deviations, frequencies and percentages.rnResult regarding to the major Market Challenges of Manufacture Micro and Small ScalernEnterprises in Sawula town was found that market challenges and opportunities of Small scalernmanufacturing Enterprises result regarding to Management Related Constraints at higherrnweight average mean difference by 3.002; this shows that there is management problem of thernfirms.rnThe finding shows that financial constraint toward in marketing is complained to improve tornreflect the local realities; access to finance depicted that in weight average 3.401is not sufficientrnand barrier to allow MSE to easily start up a new venture, undertake productive investments andrnto expand their businesses. The weight average of the process of integration of technologicalrnconstraint became 3.50220, which shows that the MSEâ€™s inter-firm relationships, governancernand upgrading practices is the major problem in improving their market competitiveness .rnAccording to the result, major problems seen on promotional factors were that there are higherrnproblems found in the selection of promotional media, low purchasing power of customers,rnadvertising, content design and format of the promotional materials, market size, location andrnaddresses of potential customers in higher weighted mean of 4.8000 which is MSE operators didrnnot promote their product and majorities could not have reached. Regarding, MSEs in marketrnopportunities: government provision of technical and Business Management Training found asrngood Opportunities of Sawla townâ€™s micro and small scale manufacturing enterprises and thosernin MSEs form shows better government support than those working in other sector.rnGenerally, it was recommended that the government body of Sawla town need to strive to dorneverything possible to improve the business environment in which MSEs operate throughrnimproving access to finance and technological advancement.