This study was conducted with the objectives of investigating factors that affect the development ofrnfootball in SNNPR with particular emphasis to kaffa zone and to recommend the possible solutionsrnaccordingly. Data utilized for the study have mainly been acquired through sample survey of (N= 68)rnparticipants. Among these, (N= 40) randomly selected football players from the four clubs and (N=4)rnpurposively selected coaches (Wushwush Bonga TVET, Bonga TTC and Mankira Coffee) were includedrnin the questionnaire and (N=10) were participated in interview and the other 14 purposively selected werernparticipated in the FGD. Mainly, descriptive (frequency distribution and percentage, mean) method ofrnanalysis has been utilized to analyze the data collected through questionnaire whereas the data from FGDrnand interview was analyzed through qualitative technique. A cross sectional design method is employedrnas a general approach in the study. The findings of the study indicated that the following major problemsrnwere dominant in the zone football sport clubs: less emphasis given to the value of sport in general andrnfootball in particular, by the general public, the investors and sport officers at all levels, absence ofrntransparent and accountable administration, lack of cooperation among the concerned stallholders, veryrnlow popular participation, absence of permanent fund for the clubs, lack of sufficient football courts in thernarea and less emphasis given to even the existing ones, lack of trained sport professionals that couldrnsupplement the problems man power from zone to woreda levels, less access and opportunity or availablernstructure that could invite the private investors to attract to. As a general solution to the identifiedrnproblems greater emphasis has to be given to the youth football in the area so that it could be possible tornrecruit adult players in the near future and this could also be a fundamental base for the sustainability ofrnthe major adult football clubs in the zone. Establishing and organizing football youth projects and clubs inrnall of keffa zone weredas could be one major strategy to address the sustainability of the major footballrnclubs.rnKey words: development, football clubs, football projects, investigation, investment, nationalrnleague, Primer league