Social Significance Of Etv Dramas On Hivaids Awareness Creation And Behavioral Change

The main objective of this study was to examine the relationship betweenrnETV dramas and HIV / AIDS awareness/ behavioral change. In light of thisrnobjective, three cities found in three regions were selected by convenientrnsampling method (N= 600). In order to ensure fair representations ofrnsubjects they were categorized based on their geographical location (l00rnfrom Debre-Birehan, 200 from Nazareth and 300 from Addis Ababa).rnQuantitative analyses were used to analyze the data obtained through thernquestionnaires. To investigate the relationship correlations were performed.rnTo explore the predictive power regressions analysis was used. T-test wasrnused to find out the group differences independent sample. Alpha value ofrn0.01 was used for significance tests in this study. Moreover, all-quantitativernanalysises were done using SPSS 12. Given our findings, it seemsrnwarranted that ETV dramas have relation with HIV / AIDS awarenessrncreation/ behavioral change. Sex, religion and region houe 0 relationshiprnwith HIV/ AIDS awareness/ behavioral change and region is a strongerrnpredictor of HIV/ AIDS awareness/ behavioral change among others. Therernis a difference in HIV/ AIDS awareness/ behavioral change between malernand female. i. e. females have better HIV / AIDS awareness/ behavioralrnchange than males.

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