The major purpose of the study was to assess business customers' satisfaction onrnELFORA agro-industries P.L.C with reference to poultry. To this effect descriptivernsurvey method was employed and the study used census. To collect data from 70 businessrncustomers, questionnaire were prepared and administered and for 12 front linernemployees of ELFORA interview check lists were prepared and used. The collected datarnwere analyzed using frequency, percentage, mean scores and standard deviation. Thernother tools used in this study are Customer Satisfaction Index (CSI) and Gap Analysis.rnThe result of the study indicates that /rom 19 attributes presented to business customersrnto indicate the importance level of each attribute in making decision to buy poultryrnproducts, business customers put top priority to supplier 's quality system, technicalrnperformance of product to the required pwpose (quality) being slightly less than the firstrnone in average score The next position is held by consistency and continuity of productrnquality and overall hygiene of products both being 3'd Besides, business customersrnrevealed that they were highly satisfied with overall hygiene of ELFORA 's poultryrnproducts, quality system, consistency and continuity of product quality supplied as one tornthree respectively. And/ront-line employees of ELFORA mentioned quality, receivingfullrnweight, supply and customer handling as business customers' top priority in makingrnbuying decisions. Customers Satisfaction Index (CSI) that indicates the overallrnsatisfaction of business customers of ELFORA is 3. 783 out offive or 75.66%. The overallrnrating given by employees to their organization's performance in satisfying businessrncustomers was 2.83 out of5 or 56.60%. By pulling the importance and satisfaction scoresrntogether, the gap between the two were identified for four most important attributes. Andrnthe gap between importance level and satisfaction of business customers obtained fromrntechnical performance of the product to the required purpose is the highest of the fourrnmost important attributes. And supplier's quality system, consistency and continuity ofrnproduct quality and overall hygiene of products followed respectively. In comparison ofrnELFORA's performance with its competitors most business customers and front-linernemployees of the company judged ELFORA as belfer than its competitors. Based on thernfindings, conclusion and recommendations were made