The main objective of this research is to examine the impact of relationshiprnmarketing underpinnings namely trust, commitment, communication, conflictrnhandling, reliability and concem on patient-hospital relationship quality andrnoverall patient satisfaction. Additionally, an attempt was made to examine thernrole of firm-customer relationship quality and overall satisfaction inrndetermining patient loyalty.rnA structured questionnaire addressing the issues of relationship marketing,rncustomer satisfaction, and loyally was developed while adopting some of thernstatements from previous researches, and modified to best fit with heallhcarernsector.rnA sample of 300 respondents (patients) was drawn by using systematicrnrandom sampling technique. Factor analysis, correlation and multiplernregression analyses together with descriptive statistics were used to analyzernthe data. A model showing the effects of relationship marketing constructs onrnboth firm-customer relationship quality and overall patient satisfaction wasrndeveloped. Furthermore, influence of relationship quality and overallrnsatisfaction was observed, empirically, in estimating patient loyalty at St.rnGabriel General Hospital.rnThe findings of the study indicate that conflict handling and commitment havernsignificant positive effects on both relationship quality and overallrnsatisfaction. Communication was found to be significantly contributing tornrelationship quality and trust to overall patient satisfaction. Also, firm customerrnrelationship quality and overall patient satisfaction were reported torninfluence, significantly, patient loyally. The findings of the study are helpful tornthe hospital in developing effective strategies for enhancing patient's loyaltyrnbased on the hospital-patient relationship quality and satisfaction delivered.