Social Marketing Experiance A Study Of Child Survival In Popula Tion Service Interna Tional (psi) Ethiopia

711e main abjective of this study is to assess the social marketing experience of PSI Efhiopiarnin reducing the level of infant and child mortality through its Child Survival (CS) program ..rnDescriptive (mean, percentage) method of analysis together with cross tabulation (chisquare)rnanalysis and correlation analysis were used to analyze the data collected /Isingrnstructured questionnaire. Additionally, al/ernpts were made fa interpret fhe contextual R,ctsrnand figures reflected by the participants come across interview sessions wilh servicernproviders. The study revels that a large number of respondents were accessible to lIIessagesrndeliver through TV and Radio by PSI Ethiopia regarding their programs targeted to CSrnHowever, among variety ofCS products, respondents were fa lind to be more f amiliar fO DRSrnand Water Guard. From the socia-demographic Rictal's, jemales/mothers seemed fa have anrnorientation towards attitudinal change about CS programs than lIIales. and .found fO bernagreed on the curing capacity of CS products, their af/ordability, and availability acrassrnpharmacies/health clinics. However, customers could not get any of the CS productsjiom PSirnEthiopia's service centers.

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