The aim of this research was to examine the coverage of disability issuesrnby the national broadcast media of Ethiopia. One hundred eighty programrndays were randomly selected from a total of 365 transmission daysrn(January 2007- January 2008). The research was carried out usingrnquantitative (content analysis) and qualitative (in-depth interviews)rnresearch methods.rnData collected showed that only 1.13% and 0.51% of the sampled hoursrnwere devoted to disability issues by ETV and Radio Ethiopia respectively,rnindicating that disability issues rank low in the national broadcast media'srnprogramming agenda. The disability stories transmitted during the statedrnperiod were in a program format, and very few were covered as news orrnpublic service announcements. On the other hand, stakeholders likernadvocacy groups and associations have not shown noticeable initiatives tornuse the media for promoting disability issues.rnBased on the findings of the study, it is recommended that advocates ofrndisability should organize forums and worksh ops for journalists to developrnenhanced knowledge of disability related issues. In addition, the studyrnrecommends that media policies and guidelines should be developed andrnimplemented in order for disabi lity issues to be recognized as newsworthyrnstories, and the nation al broadcasting media ins titutions should establishrnrequirements for consistent and adequate airtime for disability issues.