Social Mearketing And Family Planning The Case Of Marie Stopes International Ethiopia (msie)

The objeclive oflhis sludy is 10 examine Ihe social markeling andfalllily planning praclice ofrnMSIE and reproduclive heallh ofwolllen (lIIarried and unmarried) alllong Ihe age grollp 15-rn49 on the sludy area(Arada branch of Addis Ababa). A 10lal of 250 queslionnaires wererndislribuled ji-om Ihis 200 queslionnaires were collected and used 10 Ihe analysis purposes ..rnThe sludy used descriplive analysis (mean and percenlage) logelher wilh cross-Iabulalionrn(chi-square) and correlalion analysis 10 examine Ihe response of subjecls. The sludy reveledrnIhal large nUlllbers of respondenlS were accessible 10 message deliver Ihrough communilYbasedrnby }lISlE regarding Iheir program largeted 10 FPIRJ-f. Analysis resull has shown IhalrnIhere were differences alllong women in Iheir need for !cullily planning due 10 Ihere agerndifferences. For inslance, majority of women on Ihe age group (2 1-25) need FPlIU-I.lorrnavoiding u",vanled pregnancy. This reviled Ihal usage of c011lraceplive need decline as Ihernage increases, because, Ihere were no respondenls above Ihe age of 40 using FPIIVf Ilielhods.rnFinally 10 change Ihe behavior oflhe elienls Ihe MSIE should direcled lowards Ihe needs andrnrequiremenls of Ihe clienls by focusing Ihe promolional progralll on comlllunily - based 10rnachieve as main ohjectives.

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