Portrayal And Representation Of Ethiopian Women In Print Media (the Case Of Some Selected Newspapers And Magazine)

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!'h is research examined the portrayal and representations or Ethiop ian women In print Medi a,rnwhi ch were published from Meskerem 1,200 I to Meskerem 1,2002 S.CrnTo carry out this in vestigation the major mcthodologie,d approach was qualitati ve research.rnAccordingly, content analysis, in-depth interview and questionnaires have been used to collectrndata. Purpos i'/e, convenient and sim ple random samplings were employed to select newspapers,rnmagazines and respondents of the study. Accordingly, fifty -two sample editions were taken fromrn10 newspapers and one magazine (Addis Admas, Addis Zemen and Kalkidan).The studyrninvol ved, 81 participants but the data were gathered fj'om 71 indi viduals finally. (i.e. 65 werernreaders and six journali sts)rnThe findi ng of the research revealed that women and their issues were scarcely presented inrnnewspapers and magazines. The on ly top ic where women had bellcr representation was to picrnldated to gender-based viol ence. In issues such as politics and economy, they were almost noncxrnistenl. Women were li'equently portrayed as victims of gender-based violence and asrneconomically dependent. They were barely represented as asse rti ve, public figures ancl as rolernll1odeh . In media women are portrayed mostly performi ng the ir tradi tional roles. Mainlyrnrep roduct ive roles of women were highl y emphasized in newspape rs and magaz ines.rnI:inally. the representation of womcn in top decis ion-making position was also not proporti onal.rnMen held majority of top decision-making positions compmed to women. This implies unfairrn•rnrepresentation of women in top deci sion-making position.

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Portrayal And Representation Of Ethiopian Women In Print Media  (the Case Of Some Selected Newspapers And Magazine)

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