The primary purpose of this research study was to assess marketing system for the fi sh originatedrnfrom Lake Tana. Additionall y, efforts have been made to describe the root causes of thernproblems facing va rious actors (Fishermen, distributors/retailers and consumers) in the fi shrnmarketing system, from production to marketing stage. In order to accomplish researchrnobjectives, two areas i.e. Lake Tana and Addis Ababa were considered, from production andrnmarketing/selling perspectives, and looking after the operations performed by the three (abovernmentioned) actors of the fi sh marketing system. Therefore, data were collected from thernfi shermen in Lake Tana, retailers (bringing the fi sh from the production area to the market), andrnconsumers in the terminal market (Addis Ababa) specifically, Piazza, Bole and Merkato, beingrnconsidered for the purpose of the study, in order to assess the performance of the system and byrndescribing the practices and problems across the fi sh marketing system from the point ofrnproduction ti ll consumption. A total of 225 respondents, constituting producers (31), retailersrn(56) and consumers (13 8) were se lected, by using cluster and convenient sampling techniques, torntake part in the study. For the purpose of primary data collection, two self administeredrnquestionnaires were designed and distributed to the respondent retailers and consumers;rnhowever, the researcher administered another category of questionnaire developed for fi shrnproducers from the Lake Tana, by himself, as many of the participants were illiterate. Thernreported instruments were prepared both in English and the local language (Amharic), to bernfill ed by the respondents in the language preferable to them. Once the data collection stage wasrnover, collected responses were organized in the form of tables and graphs, by using percentage,rnaverage scores, standard deviations, and Chi-square analysis. Though, the interview data wererninterpreted into meaningful facts, highlighting the problems associated with poor performance ofrnexchange and phys ical functions by the producers and retailers, lack of cooperation amongrnfi shermen, and no access to timely information about the demand and price of fish in the market,rnon the paJ1 of fi shermen from Lake Tana. Altogether, these factors appeared to be making thernfish originated from Lake Tana inferior in quality, expensive in comparison to the fi sh from otherrnlakes, and unfair prices obtained by the producers.