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Enugu, Nigeria
Nigeria
Enugu State
Nigeria
09080008483
info@projectng.com
09080008483
info@projectng.com

Project Topics For Marketing

241The Impact Of Social Media On Consumer Buying Behaviour ( A Case Study Of Toyota Brand Of Vehicles)

ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether  Customers have positive perception towards online shopping of   Toyota brand of vehicle and also to find out whether Social media has significantly influenced the different stages of consumer... Continue Reading »

242Impact Of Social Media On Consumer Buying Behaviour (a Case Study Of Lagos State University Students)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new... Continue Reading »

243The Relevance Of Marketing Planning In Achieving The Business Growth Of Dealers Of Electronics In Imo State (a Study Of Selected Dealers Of Electronic In Owerri Metropolis)

ABSTRACT The topic of this research work is the relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis). Chapter one focuses on the introductory aspect of this work, e.g. problems of the topic, objectives of the research, and... Continue Reading »

244Product Differentiation As A Competitive Tool In The Marketing Of Soft Drink ( A Case Study Of Limca Bottling Company Plc Okigwe)

ABSTRACT  The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the research, and research hypothesis. The review of different... Continue Reading »

245Evaluation Of Factors Influencing Strategic Marketing On The Performance Of Manufacturing Companies In Nigeria

CHAPTER ONE   INTRODUCTION   1.1 Background to the Study Strategic Marketing is becoming more and more important for both the new and established companies due to the complex environmental dynamics and increasing global competition. Manufacturing companies, regardless of their age or size, are forced to build more on... Continue Reading »

246Social Marketing Dimensions And Customer Patronage Of Beer Brands In Enugu North Local Government Area

ABSTRACT This research work aims was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research questions and four hypotheses were formulated. The research adopted two theories that guided the study, the Theory of Reasoned Action and Social Cognitive Theory. The research... Continue Reading »

247Promotional Problems In Hospitality Industry (a Study Of Selected Hotels In Enugu Urban)

ABSTRACT The need to have standard hotels in Enugu Urban cannot be over-emphasized. This is because of the part they play in the socio-economic growth of the town. They assist travelers coming into the city in the provision of comfort and other facilities to residents of the city. In order to lend support to the business of these hotels... Continue Reading »

248Impact Of Internal Marketing Strategy On Customer (a Case Study Of Polaris Bank Plc)

CHAPTER ONE INTRODUCTION 1.1       Background to the Study In the period of competition, numerous organizations need to make key planning to exploit competition or to win the challenge. One key to success in winning a competition is by creating a strategic marketing plan, which will have significant... Continue Reading »

249An Appraisal Of Advertising As A Tool For Promoting Sales Of Soft Drinks (a Case Study Of Selected Soft Drinks Company In Kaduna)

ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day time where, television radio and other print media is now in use. In advertising, its difficult to trace the result of any given... Continue Reading »

250The Effectiveness Of Advertising In The Marketing Of Consumer Oriented Product (a Case Study Of 7up Bottling Company Nigeria Plc Ikeja Lagos State)

ABSTRACT The title of this research project is the effectiveness of advertising in the marketing of consumer oriented product (A case study of 7up bottling company Nigeria Plc Ikeja Lagos). This project is divided into five (5) chapters; chapter one talked about the introduction of the topic, background of the study, significance of the study,... Continue Reading »

251Trend In The Use Of Human Models In The Nigeria Advertising Industry

ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry.   This study consists five chapters, the first chapter cover and  introduction of study.  The research problem, objectives of the study, formulation  of  hypotheses, the significance, the limitations and the... Continue Reading »

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