Postgraduate Project Topics, Thesis and Dissertation
4661. The Effect Of Market Orientation On Marketing Performance A Case Study On Commercial Bank Of Ethiopia
The objective of this study is to examine the effect of market orientation on marketing performance in the context of the banking industry. The study adopted an explanatory design- six measures of marketing performance is used to capture the market orientation of CBE. Data were gathered through a...
4662. Business Process Outsourcing And Competitive Advantage The Case Of Ethiopian Postal Service Enterprise
The main objective of the study is to assess competitive advantage that EPSE achieve from Business Process Outsourcing (BPO) market strategy and its effect on organizational performance. To achieve this objective, the primary data was collected by questionnaires survey, interviews, focus group...
4663. A Study On Organizational Buying Behavior Of Selected Leather Footwear Exporting Companies In Addis Ababa Ethiopia
The major objective of this study was to assess the buying behavior of the Ethiopian leather footwear exporting companies in terms of supplier selection criteria, buying center, and the factors affecting the purchasing process. In order to achieve the stated objective, multiple case study approach...
4664. Assessment Of Determinants Of Export Performance In A Case Of Cut Flower Sector In Ethiopia
This study was prompted after observing the sporadic nature of Ethiopian flower exports in the last 4 years. This fact was strengthened by the overall fall in exports in Ethiopia to other neighboring countries and the dismal engagement in global trade by Sub-Saharan Africa countries despite the...
4665. The Relationship Between Sustainable Competitive Advantage And Customer Satisfaction In Ethiopian Airlines
In today’s competitive business environment, businesses need to develop and sustain Sustainable Competitive Advantage (SCA) to succeed and stand out from the competition and the objective of this research paper is to identify the SCA of Ethiopian Airlines by undertaking empirical research on...
4666. Country Of Origin Effect On Ethiopian Consumers Evaluation Of Indian Pharmaceutical Drug
The research was undertaken to discover the effect of country-of-origin (COO) on Ethiopian consumers’ evaluation of Indian pharmaceutical drug. The study is grounded on past research which suggests that COO influences consumers’ product evaluations more than it influences purchase...
4667. The Impact Of Social Media Marketing On Consumers Brand Awareness In Ethiopia
In this technologically advanced era, it is surprising to see that how international companiesrnare taking advantage of the internet. Internet has a significant impact on companiesrnmarketing campaigns. Social media platforms such as Facebook, Twitter, LinkedIn, YournTube and Google+ have changed...
4668. Factors Affecting Customers Brand Loyalty An Empirical Study In Ethiopian Private Banking Industry
Customer loyalty is one of the most important issues organizations face today. Consideringrnhighly competitive, complex and dynamic environment of the banking industry together withrnslight differences which exist in financial products and services, brands become a keyrndifferentiator to enable the...
4669. The Determinants Of Service Quality In The Ethiopian Chamber Of Commerce And Sectorial Associations With Particular Reference To Exporters
The aim of this study is to position the dimensions of service quality that affect thernexpectation and perception of service quality of Ethiopian chamber of commerce andrnsectorial association. The service offered to exporters is very crucial since, Exportrngrowth is important because of its...
4670. Challenges Of Adopting Customer Relationship Management By Commercial Bank Of Ethiopia (the Case Of Addis Ababa Branches)
The aim of this paper is to identify the Challenges of Adopting Customer Relationship Management by Commercial Bank of Ethiopia. Thus, it aims to add some information and facts with regards to the challenges of CRM in its adoption process. The study has incorporated both primary and secondary data....
4671. Assessment Of Frontline Employees Satisfaction And Customer Satisfaction A Case Study On Ethiopian Airlines
The aim of this project is to describe the satisfaction level of employees and it‟s role on customer satisfaction, and investigate the situation of customer-employee interaction during service encounters .Even though the growing importance of frontline employees in service sectors are...
4672. Alignment Of The Success Factors Of Mass Customization With The Marketing Environment Of The Ethiopian Leather Garment Industry
This research was conducted to look in to the concept of mass customization and the alignment of the success factors of mass customization in the context of Ethiopian leather garment marketing environment. The main purpose of the research is investigating the Ethiopian leather garment industry...
4673. Customer-based Brand Equity Empirical Evidence From The Private Banking Industry In Ethiopia
Brand equity is considered to be a very important concept in business practice as well as in academic research because marketers can gain competitive advantage through strong brands.The private banking industry in Ethiopia is expanding. Banks are trying to increase their market share and customer...
4674. An Analysis Of Demand For Beef With A Focus On Quality And Safety In Addis Ababa City Ethiopia
Conjoint analysis was applied to assess the part worth of beef quality and safety attributesrnusing a cross sectional data from a stratified sample of 300 household s in Add is Ababarncity collected in Jun e 2007. The software used for estimation is SPSS 15. Results showrnthat fat content,...
4675. Determinants Of The Foreign Exchange Auction Marginal Rate In Ethiopia
Ethiopia has moved through a number of stages to achieve therndetermination of mechanism . Among introduction of 'rnequilibrium exchange through market allocationrnthese, the devaluation of the Birr and thernthe Dutch auction market system for foreignrnexchange (Forex) in May 1993 are the first two...
4676. Customers Evaluation Of Service Quality In Ethiopian Private Banking Sector
The study focused on the perception of service quality in Ethiopian private banking sector. And the effect that quality perception has on satisfaction and loyalty behavior of customers. In the research a bank tailored service quality model was used to evaluate the level of service quality from the...
4677. Measuring Service Quality And Customer Satisfaction The Case Of Ethiopian Insurance Corporation
One of service marketing issues, Service quality, has been an interesting as well as debatable subject matter over the years because of its relationship with variables like profitability, customer satisfaction and customer retention. Its difficulty as a concept and measurement had been the center...
4678. Assessment Of Service Quality And Customer Satisfaction The Case Of Ethiopian Airlines Cargo
Service quality has become the most important factor for the success and survival in airline industry and also to differentiate one airline from other competing airlines. In many services rendering organization service quality is major concern for organizations. Service quality is the most...
4679. Quality Of Export Banking Services The Case Of Bunna International Bank
Export banking service is the most important factor that determines the export performance of exporters and the level of hard currency flows to the banks. This research was conducted to assess export banking service in the case of Bunna international bank; specifically on sesame seeds export. In...
4680. The Effect Of Media Advertising On Consumers Buying Behavior In The Banking Service (the Case Of Oromia International Bank S.c.)
In today’s globalized world, financial institutions are in a tough competition which requires effective promotional tools to increase awareness and persuasion of customers, where media advertising is among the important communications medium that has powerful effect on consumers’...
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