Postgraduate Project Topics, Thesis and Dissertation
4681. Assessment Of Service Quality And Customer Satisfaction (the Case Of Oromia International Bank Sh.c)
Service quality and customer satisfaction are very important concepts that companiesrnmust understand if they want to remain competitive and grow. In today’s competitivernenvironment delivering high quality service is the key for a sustainable competitivernadvantage. The purpose of this...
4682. Assessment On Applicability Of Sport Marketing Practices In The Athletics Industry
The study focused on the assessment the applicability of sport marketing practices in the case of Ethiopian marathon athletes. The purpose of the study is to assess the level of application of sport marketing mix in the case of Ethiopian marathon athletes. The researcher used descriptive type of...
4683. Service Quality In Ethiopian Banking Industry (the Case Of Zemen Bank S.c)
Consumers all over the world have become more quality conscious; hence there has been anrnincreased customer demand for higher quality service. The general objective of this study is tornassess the level of service quality delivery at Zemen Bank. The focus was on the main branch ofrnZemen Bank...
4684. Employees Perception Of Service Quality In Addis Ababa Commercial Banks
This is an empirical research conducted with the objective of evaluating Addis Ababarncommercial banks employees' perception of service quality. Frontline employees are anrnimportant component of the service production and delivery process, particularly in the bankingrnsector. Their technical and...
4685. The Impact Of Service Recovery On Customer Satisfaction And Behavioral Intentions The Case Of Ethiopian Airlines
The purpose of this study is to assess the impact of service recovery on customer satisfaction and behavioural intentions. Data was gathered by means of survey using a questionnaire mainly regarding service recovery, customer satisfaction and repurchase intension. The sample size of the study is...
4686. Determinants Of Beer Brand Preference The Case Of Addis Ababa Beer Market
In recent years the competitiveness in Ethiopian beer industry has enormously increased specially after the privatization of government breweries to international well recognized breweries. Despite of room for growth and additional breweries are underway to join the industry, currently breweries...
4687. Measuring Service Quality And Customer Satisfaction In Ethiopian Airlines Cargo Incoming Section
The purpose of this study was to measure the level of service quality and customer satisfaction in relations to Ethiopian airlines cargo in coming section. For the purpose of the study the study has used the gap model of service quality with the application of SERVQUAL instrument. This five...
4688. Assessment On Marketing Performance Of Oromia Agricultural Output Market Enterprise
The study focused on the assessment of marketing performance of Oromiya Agricultural Output Market Enterprise. The primary objective of the study is to examine the practice and implementation of the four Marketing Mix elements. Descriptive research type was used for conducting this study. Total...
4689. An Empirical Investigation Of The Stabilisation Potency Of Budgetary And Financial Policy Instruments In Sierra Leone
This study aims at determining the effect of government expenditure on real output, the effectrnof budget deficit and domestic credit on inflation and the balance-of-payments and the effectrnof exchange rate depreciation on the balance of payment, inflation and real output.rntime series models of...
4690. Women And Micro Finance The Case Of Women Fuel Wood Carriers In Addis Ababa
This study has two parts. The first part analyzes the impact of micro finance on the living and workingrnconditions of women fuel wood carriers (WFCs). Descriptive statistical analysis, using primary datarncollected From a sample of 130 individual WFCs who are/were beneficiaries in either credit...
4691. The Impact Of Privatization On Technical Efficiency Of Large And Medium Scale Manufacturing Industries A Firm Level Analysis
In the 1980 's and 1990 's instead of government controlled centralized planning, there has beenrna renewed emphasis on market oriented strategy. Privatization is one of the parts of thisrnstrategy. One of the objectives of privatization is to increase efficiency through ownershiprnchange. in the...
4692. Institutional Analysis Of Water Management On Communal Irrigation Systems In Ethiopia The Case Of Atsbi Wemberta Tigray Region And Adaa Woreda Oromiya Region
This study analyses the institutional and organizational arrangements of irrigation waterrnmanagement and identifies the determinants of collective action and its effectiveness inrnmanaging communal irrigation schemes in the districts of Atsbi wemberta (Tigray region)rnand Ada'a (Oromiya region),...
4693. The Application Of Customer Relationship Management And Its Effect On Loyalty The Case Of Awash International Bank
CRM in banking industry entirely different from other sectors, because banking industry purely related to financial services, which needs to create the trust among the people. So applying CRM is mandatory for the bank to have loyal customers.rnThis research aimed to assess the extent to which AIB...
4694. The Effect Of Consumer Ethnocentrism On Purchase Intention Towards Local Leather Shoes
The protection of local companies from foreign competition has shifted from tariff to non tariff barriers, of these non-tariff barriers consumer ethnocentrism is one of the most powerful intangible barriers to international trade and its consequences has been studied and confirmed in a number of...
4695. Effect Of Brand Image On Customer Satisfaction And Loyalty The Case Of Ethiopian Airlines
The research tries to assess the impact of brand image on customer satisfaction and loyalty taking Ethiopian Airlines as a case study. Ethiopian Airlines is operating in the airline industry both on passenger and cargo handling section. The research tries to find out the level of brand image...
4696. Promotional Activities And Customer Based Brand Equity An Empirical Study In The Ethiopian Beer Market
Powerful promotion activities are among the key equipment or tools in building brand equity in organizations. However, the main challenge is, knowing different effect of these promotion activities on one‘s brand equity to select the right mix. The purpose of this research was to study the...
4697. Assessment Of Effectiveness Integrated Marketing Communications To Attract International Tourists The Case Of Addis Ababa
This dissertation researches on effective promotion mix to attract international travellers to Addis Ababa Tourism resources through the Performance of Ethiopian Ministry of Culture and Tourism, Addis Ababa Tourism Bureau, and the Tour and Travel Operators. The purpose of the study was to ascertain...
4698. Perception Of Media Service Buyers On Selected Fm Radios In Addis Ababa A Customer-based Brand Equity Approach
Media have a profound impact on markets and societies through their ability to inform, educate, influence and entertain. Through their own content and the advertising they carry, they have a pervasive influence on global patterns of consumption. Brand management has become a crucial issue for the...
4699. Assessing The Effectiveness Of Communication Factors And Behavioral Changes Of Audiences As A Result Of Advertising Efforts Case Of Commercial Bank Of Ethiopia
This research paper studies the effectiveness of communication factors and behavioral change of audiences as a result of the advertising efforts taking Commercial Bank of Ethiopia as a case. The study was limited to the Bank’s customers in Addis Ababa city and the sample branches and...
4700. Banks Service Quality And Customer Satisfaction A Comparative Study Between Public And Private Banks A Case Of Commercial Bank Of Ethiopia And Awash International Bank S.co
As the competitive environment become more turbulent in the banking industry, there is thernneed to provide quality service and ensure customer satisfaction, in order to enjoy highrnmarket share and competitive advantage. The study therefore was conducted to assess andrncompare service quality and...
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