Postgraduate Project Topics, Thesis and Dissertation
4741. Assessing Students Perception On Service Quality Of Private Higher Education Institutions In Addis Ababa
It is argued that, the strategic success of a service organization depends on its ability to consistently meet or exceed customer service expectations. Delivering quality service is the key success factor of any institution that wants to remain in business. This study thus set out to measure the...
4742. Assessing The Effect Of Quality On Customer Satisfaction The Case Of Wegagen Bank
In today’s world business environment satisfying a customer is the ultimate goal and objective ofrnall businesses. Customer satisfaction is a fundamental marketing construct especially for servicernproducing companies and they have adopted it as a high priority operational goal.rnThe main...
4743. Determinants Of Key Account Management Effectiveness The Case Of Ethio Telecom
This study aims to address primarily the determinants of key account management effectivenessrnin the context of Ethio Telecom and additionally to assess the company’s KAM implementationrnpractice. A conceptual model of factors that affect KAM effectiveness was developed andrnhypothesized....
4744. Implication Of Nbe Directive Of Bill Purchase On Performance Of Private Commercial Banks In Ethiopia
The aim of the study is to assess the implication of the NEE 's directive of billrnpurchase on the performance of the private commercial banks. The paper, based onrnan in-depth interview with official of different banks investigates the premises of therndirective or grounds on which the government...
4745. Factors Affecting Internal E-banking Services Quality Case Study In Commercial Bank Of Ethiopia
Internal Service Quality has become very imperative to a company as a whole. Earlier studiesrnshow that much concern have been shown for investigation of external e-banking service qualityrnand a number of propositions are forwarded by researchers to understand and explain thernrelationship on the...
4746. Assessment Of Service Quality And Customer Satisfaction (the Case Of Awash International Bank Gerji Branch Addis Ababa)
This study was conducted on the title – Assessment of ServicernQuality and Customer Satisfaction of Awash InternationalrnBank, Gerji Branch. The major service quality dimensions whichrnwere incorporated in this study place are the following; namely,rnReliability, Responsiveness, Assurance,...
4747. Customer Relationship Management (crm) Practices In The Selected Four Star Hotels In Addis Abeba Ethiopia The Hotels Relationship With Travel And Tour Agent Organizations
In recent years, CRM has received enormous attention and many companies are spending huge finance to incorporate the system. On the other side, many academicians have tried to address the issue from different angles in pursuit of developing effective and efficient CRM systems. Thus, CRM has been...
4748. Measuring The Service Quality Of United Bank S.c. And Its Relationship With Customer Satisfaction
In order to maintain the market share in this time of high competition, commercial banks in Ethiopia need to provide a high quality of service to their customers. This paper measures the service quality of United Bank S.C. and its relationship with customer satisfaction. To do so it used the...
4749. Perception Based Assessment On Marketing Strategy Performance Of Metals And Engineering Corporation A Case Of Bishoftu Automotive Industry
Marketing efforts and know-how are instrumental in commercializing ideas and inventions and in running successful business. In spite of its relevance, the effects of strategic marketing on business performance are sparingly studied, especially in particular business contexts. Exploring the...
4750. Employees Perception Of Organizational Politics In The Workplace Epop An Investigation Of Various Factors. The Case Of Addis Ababa University
Organizations are comprised of a myriad of individuals with different perspectives,rnassumptions, experiences, personalities, agendas, goals, and ambitions. It is essential thatrnindi viduals should develop the skills appropriate to effective work with people to achieverndesired outcomes. Absent of...
4751. Analysis Of The Development Of Convention Tourism In Addis Ababa
The objective of this research was to analyze the development of convention tourism in AddisrnAbaba at present by exploring the determinant factors affecting the selection of destination andrnobserving the opportunities and challenges on the development of the sector. In doing so, thernresearch has...
4752. The Strategic Roles Of Social Media Marketing To Build A Strong Brand Equity (the Case Of Selected Companies In Ethiopia)
A great interest in the Social Media has emerged along with the rise of online social media during the past few years. Marketing practitioners were the first ones attempting to define and understand the potential roles of Social media marketing for brand.rnrnHowever, due to a lack of scholarly...
4753. The Assessments Of Major Factors That Affect That Affect Channel Integration On Ethiopian Garmenttextile Sector In The Case Of Addis Ababa
The main purpose of this research is to identify the major problems that challenge companies tornintegrate with the channel partners this research is designed in order to assess the major factorsrnwhich are road blocks for the successful collaboration of channel members. This was done byrntaking...
4754. The Impact Of Atm Service Quality On Customer Satisfaction And Future Prospects In The Case Of Cbe
Currently the banking service is well equipped with innovations and as the application of therntechnology in the banking industry is becoming so significant firms have made huge investmentrnon technology based banking and shifting from bricks and mortar banking to such branchlessrnmode of banking ....
4755. Marketing Ethiopia As An International Tourist Destination
Within the last two decades Ethiopia’s tourism industry has relatively grown as a foreign exchange earner and major employment generator. Since Ethiopia also depends enormously on tourism for its growth and development, this paper provides an analysis of marketing efforts within the tourism...
4756. Branding Ethiopia As A Tourist Destination Domestic Tourists Perspective
Purpose – Although the branding literature emerged during the 1940s, research relating to tourism destination branding has only gained momentum since the late 1990s. There still exists a lack of theory that particularly addressing the measurement of the effectiveness of destination branding...
4757. The Effect Of Event Marketing On Customers Purchase Intention The Case Of Moha Soft Drinks Industry Share Company
The objective of this research paper is to provide a better understanding of how event marketing is used and to test weather event marketing has favorable disposition on purchase intention. In order to answer the questions non-probability sampling specifically purposive sampling technique was used....
4758. Measuring Customer-based Brand Equity In The Ethiopian Beer Industry
The objective of this study was to asses Aaker’s Customer-based brand equity model in the case of the Ethiopian beer industry. A questionnaire survey was administered to conveniently selected 384 samples of respondents. The data was analyzed using descriptive statistics, correlation and...
4759. Consumers Evaluation Of Brand Extensions Durable Goods Market
In developing and introducing a new product to a market, there is an evident possibility thatrnthe new product may or may not be accepted. This situation has made many firms in thernworld engaged in a struggle to overcome the uncertainty through brand extensions. InrnEthiopia, there are domestic...
4760. The Changing Trends Of Airline Distribution Toward Online Sales And Customers Intention Towards Online Purchases A Case Study On Ethiopian Airlines International Passengers
The objective of this research paper is to show the changing trends of airline distribution toward online sale and customer’s intention towards online purchases through the different attributes and characters the airline’s website shows on customer’s attitude...
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