Postgraduate Project Topics, Thesis and Dissertation
12821. Factors Affecting Consumers Preference And Decision Making Of Furniture Brand In Some Selected Furniture Plc
The main objective of this study was to investigate furniture consumers, brand preference and decision making comparing Finfine Furniture Factory (3F), Deluxe and Wanza with locally assembled furniture factory brands. In order to find out the brand preference of consumers and decision making, the...
12822. The Impact Of Social Media Marketing On Consumers Purchse Intention The Case Of Heineken Breweries S.c Ethiopia
In traditional marketing, a gap exists between buyer and seller. The ways to reach the buyerrnare very expensive and inefficient. As studies have shown Social media has a capacity to fillrnthis gap because one can reach millions of buyers with a single click. (Bernie Borges, 2009)rnIn social media...
12823. Factors Influencing Consumer Attitude Towards Fast Food In Ethiopia A Study Of Fast Food Industry
The principal object of this study was to investigate what were the factorsrninfluencing consumer attitude towards fast in Ethiopia, a study of the fast foodrnindustry. To achieve the objective structured questionnaire was developed using arnfive point Liker scale form. Data were collected from the...
12824. Factors Affecting Consumers Buying Decision For Home Furniture Materials In The Case Of Customers At Jemo Condominium Site
The main objective of this study was to investigate the main factors affecting purchasing decisions of the consumers; and specific objectives were to assess the effect of personal factors on consumers buying decision and to examine how the social factors influences /affects/ the consumer buying...
12825. The Effects Of Advertising On Customers Attitude Empirical Evidence From Cbe
The study seeks to examine the effects of CBE‟s advertising on customers‟ attitude. To achieve the objective, both primary and secondary data sources were used. In this study, advertisement was treated as an independent variable and customers‟ attitude was considered as dependent...
12826. The Effect Of Branding On Customer Satisfaction An Empirical Study On Marie Stopes International Ethiopia
The main purpose of this thesis is to investigate the effect of branding in customerrnsatisfactionin the case of Marie Stopes International Ethiopia. Inthisstudy,a total of 295 usablernquestionnaires weregathered. The population of the study were customers of MSIE who getrnservices in the selected...
12827. The Influence Of After Sales Service Quality On Customer Satisfaction In Lifan Motors
This research aims to study the influence of after-sales service quality on the overall customer satisfaction in case of Lifan Motors. The research measured the service quality of Lifan Motors' after sales service station using the SERVQUAL model and additional after sales services activities. The...
12828. The Effect Of Corporate Social Responsibility On Brand Equity The Case Of Commercial Bank Of Ethiopia
The purpose of this study was to test the effect of Corporate Social Responsibility (CSR) on Brand Equity of Commercial Bank of Ethiopia. Schwatr’s and Caroll’s (2003) three domains approach of CSR is used. Brand Equity is viewed based on most commonly cited model of Aaker’s...
12829. The Effect Of Selected Market Success Factors On Customer Satisfaction In The Case Of Micro And Small Business Enterprises Operated In Woliso Town
The purpose of this paper was to examine the effect of selected market success factors onrncustomer’s satisfaction in the case of micro and small business enterprises operated in Wolisorntown. A structured questionnaire was developed. The hypothesis was also tested on a sample ofrn345...
12830. Factors Influencing The Deposit Mobilization Effect Of Interest Free Banking Service In Ethiopia (case Of Selected Private Commercial Banks)
The study examined factors influencing the deposit mobilization effects of interest free bankingrnservice in selected private commercial banks. The study was conducted based on data collectedrnfrom customers of the three banks through questionnaires and interview from experts of interestrnfree...
12831. Critical Factors Affecting The Successful Implementation Of Enterprise Resource Planning Hrm System In Commercial Bank Of Ethiopia Employees Perspective
The purpose of this study was to identify factors affecting the successful implementation of ERP-HRM system in Commercial Bank of Ethiopia (CBE) and to analyze the implementation of ERP-HRM system from employee’s perspective specifically; it tries to identify the correlation between ERP-HRM...
12832. The Judiciary And Its Interpretive Power In Ethiopia A Case Study Of The Ethiopian Revenues And Customs Authority.
No doubt, the judiciary, if not the only, is the proper custodian of the rule of law and individual rights. This happens only if it has the power to review, at least, acts of the executive for its compliance with higher laws. In Ethiopia, it is evident that an independent judiciary with all...
12833. The Effects Of Sales Training Practice On Salesperformance The Case Of Yes Food And Beverage Plc
The study assessed the effect of sales training on sales performance of Yes brand food andrnbeverage plc. To achieve, the overall objective, the study specifically focused to addressingrnmajor steps of sales training and its effect on sales performance, accordingly, the study assessrnthe...
12834. Factors Affecting The Level Of Competitiveness Of Bahir Dar City As A Tourist Destination
Tourism industry can greatly influence the socio-economic growth of the county, especially countries like Ethiopia which is naturally gifted with a variety of attraction sites.The aim of the study was to evaluate factors affecting the level of competitiveness of Bahir Dar City as a tourist...
12835. Determinants Of Key Account Management Effectiveness The Case Of Abyssinia Bank
In today’s marketing environment marketing is changing from selling and transaction concept to long lasting relationship development concept and key account management is also a practice to develop log lasting profitable relationship with strategically important customers. Having this in...
12836. Factors Affecting Condominium House Price Affordability For Targeted Beneficiaries In Addis Ababa (case Of Bole- Sub-city Addis Ababa)
This study has been conducted in Addis Ababa, the capital city of Ethiopia with general objective of factors affecting condominium house price affordability. From ten sub cities‟ in Addis Ababa where condominium houses are built and transferred to the residents, Bole Summit Condominium chosen...
12837. The Effect Of Internal Marketing On Organizational Commitment The Case Of Zemen Bank
The objective of this study was to determine the effect of internal marketing on organizational commitment in the case of Zemen Bank. The population of interest in this study was employees of Zemen bank operating in Addis Ababa head office and main branch. Five dimensions of internal marketing...
12838. The Impact Of Prize Linked Saving Program On Saving Culture Of Individuals
The Commercial Bank of Ethiopia has been running a Prize Linked Saving Program with a great deal of fund. However, its impact had been left unevaluated. Hence this research was done on the impact of Prize Linked Saving Program on saving culture of individuals. This research has been done using a...
12839. Factors Influencing The Distribution Performance (the Case Of Muger Cement Factory)
The purpose of this study was to examine factors that influence the distribution performance of Muger cement factory. The guiding research question of this study was `` To what extent dose financial capacity, transport outsourcing and information system impact the distribution performance of Muger...
12840. Project Monitoring And Evaluation Practices In Ethiopian Non-governmental Projects The Case Of Selected Ngos In Addis Ababa
A good monitoring and evaluation system is a key ingredient to good performance of a project. It is a way of being answerable and signifying transparency to the stakeholders as it provides for accountability and transparency. It also assists learning of an organization by documenting lessons gained...
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