The principal object of this study was to investigate what were the factorsrninfluencing consumer attitude towards fast in Ethiopia, a study of the fast foodrnindustry. To achieve the objective structured questionnaire was developed using arnfive point Liker scale form. Data were collected from the residents of the AddisrnAbeba city Administration found at cafes, restaurants and malls. A Sample of 384rnrespondents was drawn using the convenience sampling technique and for each subrncity the total questionnaire was distributed accordingly.rnTo analyze the collected data both descriptive including percentage and crossrntabulation and inferential statistics technique including correlation and regressionrnanalysis were applied. The finding of this research indicated that product attribute,rnlife style, convenience and health concern were found to be positively andrnsignificantly affecting to influence consumer attitude towards fast food in Ethiopia.rnFurthermore the regression analysis has revealed that product attribute, life stylernand convenience were influencing factors in consumer attitude towards fast food inrnEthiopia but for the effect of health concern was not statistically significant.rnTherefore, the fast food industry should bear in mind these factors when they arernpreparing marketing strategy and for better making decision.rnLastly, a further research would benefit the industry if done by addressing thernlimitation of this study.