The purpose of this study is to examine the effectiveness of celebrity endorsement advertisements on consumer buying preference in the case of Anbessa Shoes. Trustworthiness, physical attractiveness, expertise and celebrity product match-up have been examined as the potential factors that affected...
In contemporary business world one of the fundamental concepts that makes or breaks a firm’srnsuccess is customer retention. Hence this study focused on examining the determinants ofrncustomer retention in five star hotels in Addis Ababa. Accordingly, three specific objectives wererncrafted...
The major objective of this study was to describe the outsource employment service quality and customer satisfaction in selected customers of Commercial Nominees in Addis Ababa using SERVPERF model. Cluster sampling technique used for grouping 24 institutional customers’ branches/outlets in...
In starch Degrading industry, the first step to be preformed is gelatinization of starch granules atrnelevated temperature. This process tends to form a viscose suspension, thus making mixing andrnpumping a huge challenge. Therefore, to lower viscosity of starch paste thermo stable enzymes...
Yam is the common name for some plant species in the genus Dioscorea (familyrnDioscoreaceae) that form edible tuber. Yams are herbaceous or dioecious annual orrnperennial vines cultivated for their edible starchy tuber in Africa, Asia, Latin Americarnand Caribbean. Yam production is negatively...
Assessment of Soil Erosion by RUSLE Model Using Remote sensing and GIS Techniques: A Case Study of Huluka Watershed, Central Ethiopia rnHabtamu Atoma Feda, Msc. Thesis rnAddis Ababa University, May 2018 rnSoil erosion is the deterioration of soil by the physical movement of soil particles from a...
In Ethiopia, sub national constitutions are almost forgotten. But the experiment of the federation is futile with out their proper consideration. All sub national governments have their own respective constitutions. How ever, having a document is clearly different from the tendency of...
Freedom from torture, inhuman or degrading treatment or punishment is one of the few fundamental rights under international human rights law prohibited without any derogation. Violations against this right will inevitability destruct the core theme of human dignity. All dominant international and...
The adoption of territorial integrity principle by the Organization of African Unity was not an easyrndecision. Since the continent was extremely divided by the limitless interests of European colonialists,rnthere were politicians and scholars who were calling for revising and redefining these...
Stormwater runoff is the major challenge in urban areas due to the increase inrnimpervious surfaces, higher rate of urbanization and rapid economic growth. EiABCrncampus is, among institutional plots in Addis Ababa, recently has been transformedrninto more impervious surfaces characterized by 46%...
Both policy-makers and scholars have turned their attention to the Developmental State model asrna means for alleviating poverty in developing countries. Both theoretical analysis and thernempirical track record of the East Asian Development States point to the model‟s ability tornachieve...
Fair and proper representation of federated units especially the minorities in the central institution is the tradition of federations. The second chamber is one institution which federated units are represented and participated in decision making process at the center. Most federations give equal...
Fair and proper representation of federated units especially the minorities in the central institution is the tradition of federations. The second chamber is one institution which federated units are represented and participated in decision making process at the center. Most federations give equal...
AbstractrnOpen markets have been and are still seen to exist as a common feature around the areas of Addis Ababa. They are huge sources of income for the urban poor as a space for social interaction and economic development, too. Though these markets are common scenes in the city, the level of...
The international community was criticized when it decided to intervene, as in Somalia, Bosniarnand Kosovo, and when it did not intervene as in Rwanda. It was against this background thatrnKofi Annan argued, in September 1999, in the defense of the individual sovereignty over staternsovereignty. He...
This study examines the Human Right to Water (HRW) in Badusa Betela community. The study employed both quantitative and qualitative approach to examine the level of realization of HRW, the corresponding state duties, challenges and prospects of the HRW and the impact of the HRW on some selected...
The purpose of this piece of work is examining practice of self-government in the SNNPRSrnwith particular reference to the Segen Area peoples’ Zone. Given that the federal project inrnEthiopia is a new model (synthesis) that has replaced the failed ‘nation-sate’ building...
The ICCPR has branded legal assistance among the minimum guarantees to which everyone is entitled, in full equality, in the determination of any criminal charge. The convention declares that legal assistance should be provided to an accused where the interests of justice so require, and without...
Traditional knowledge (TK) is a knowledge which is acquired by experience, mostly passed orally from generation to generation, and is developed over time and that continues to develop. This knowledge is used to sustain the community as well as the biological resources necessary for the continued...
The World Bank through its policies and development projects has caused a substantial effect onrnsocio-economic rights especially in Africa. The study critically examines the impact of the WorldrnBank’s policies and developmental projects on socio-economic rights in Africa. In this...