Postgraduate Project Topics, Thesis and Dissertation
14541. Factors Affecting Customers Brand Loyalty An Empirical Study In Ethiopian Banking Industry
Customer loyalty is one of the most important issues organizations face today. Considering highly competitive, complex and dynamic environment of the banking industry together with slight differences which exist in financial products and services, brands become a key differentiator to enable the...
14542. The Impact Of Perceived Price Fairness On Customer Satisfaction And Loyalty The Case Of Ethiopian Airlines
The purpose of this thesis is to examine the effect of perceived price fairness and customer satisfaction and loyalty on Ethiopian airlines customers. In this research, the dimensions of price fairness, customer satisfaction, and customer loyalty are extracted from marketing literature. The effect...
14543. The Effect Of Relationship Marketing On Customer Loyalty The Case Of Selected Commercial Banks In Ethiopia
The purpose of this study was to examine the effect of relationship marketing on customer loyalty in commercial banks in Ethiopia. Five dimensions of relationship marketing namely Trust, Commitment, Communication, Empathy and Conflict Handling were considered as predictor factors for the analysis...
14544. Factors Influencing Adoption Of Electronic Banking The Case Of Commercial Banks In Addis Ababa
The purpose of this study was to investigate factors that influence customers adoption of e-banking in Addis Ababa. Data was collected using questionnaire distributed to a sample of 384 with response rate of 81% from customers of the two selected banks. The chosen banks were Commercial bank of...
14545. Service Quality And Customer Satisfaction Of Ethio Telecoms Call Center
This research deals with the effect of service quality on customer satisfaction of ethio telecom call center service. The objectives of the research were to examine the quality of service provided by Ethio Telecom’s call center and its effect on customer satisfaction by SERVPERV model.rnA...
14546. The Effect Of Media Advertising On Customers Brand Choice The Case Of United Bank S.c
The purpose of this paper is to explore the effect of internal marketing on customers’ satisfaction the case of Commercial Bank of Ethiopia. The study was descriptive and quantitative in its approach. A structured questionnaire was developed. The hypotheses were simultaneously tested on a...
14547. The Effect Of Internal Marketing On Customer Satisfaction The Case Of Commercial Bank Of Ethiopia (cbe)
The purpose of this paper is to explore the effect of internal marketing on customers’ satisfaction the case of Commercial Bank of Ethiopia. The study was descriptive and quantitative in its approach. A structured questionnaire was developed. The hypotheses were simultaneously tested on a...
14548. Analyzing Factors Influencing Customers Preference To Use Training Services Of Ethiopian Aviation Academy
The objective of this research paper was to examine factors influencing customers’rnpreference to use training services of Ethiopian Aviation Academy. The researcherrnthus tried to analyze the applicability of Jackson's (1982) hybrid model in regards tornbrand preference of Ethiopian...
14549. Marketing Challenges Of Micro And Small Enterprises (mses) In Bishoftu Town
This study is concerned about marketing challenges of Micro and small enterprises of Bishofturntown with a view to analyzing their impact on marketing efficiency of the underlying enterprisesrnand forward best strategies that contributes to their success. Both primarily and secondary datarnwere...
14550. Impact Of Advertising On Brand Equity The Case Of Ethiopian Soap And Detergent Industry
This study was carried out with the intention of examining the Impact of advertising on brand equity. The study focuses on the Ethiopian soap and detergent Industry. It attempts to find out the impact of this selected marketing mix element on brand awareness, perceived quality, brand association,...
14551. Determinants Of Brand Equity In Higher Education The Case Of Private Universities In Addis Ababa
The primary objective of this study was to investigate determinants of CBBE in Higher Education, particularly in private Universities in Addis Ababa. The research adopted an exploratory research approach and questionnaires were administered to gather research data. Samples of 385 students from the...
14552. An Assesment Of School Development Planning Process In Secondary Sciiools Of East Arsi Zone
The main purpose of the study was to undertake an assessment of school developmentrn'planning process in secondary schools of East Arsi zone in order to identifj, Ihe slrenglhsrnand weakness Ihen to provide allernalive recommendalions 10 Ihe idenlified prohlellls. TornIhis end. answers to the basic...
14553. The State Of Community Based Rehabilitation Approaches For Children With Disabilities In Kilte Awlaelo Wereda Tigray
The pwpose of this study was to investigate the state of community based rehabilitationrnapproaches for children with disabilities in Kilte-Awlaelo wereda, Tigray. In this study arnqualitative method of study was employed with the participation of four children withrndisabilities, eight parents of...
14554. An Assessment Of The Implementation Of Gtz- Primary Education Project Of Oromia Region
This study was aimed at assessing the implementation of GTZ-Primary EducationrnAssisted Project ( GTZ-PEAP) in primary education of Oromia Region. It was intendedrnto identify the implementation performance of the project, major problems faced duringrnimplementation and the appropriateness of...
14555. Comparative Analysis On Service Quality And Customer Satisfaction In Motor Insurance Service The Case Of Ethiopian Insurance Corporation And Africa Insurance Company
This paper allempts to examine and compare EIC and AIC in relation to service qualilyrnand customer satis/action. Gronroos' suggesting fhell service quality consisfs 0/ threerndimensions, technical, jimctional and image, and that image fimctions as a filter inrnservice quality perception. However...
14556. Knowledge And Attitude Towards Hiv Jvct Among Military Personnel The Case Of Cadets At Major General Haylom Araya Military Academy.
An assessment was made mainly to describe the knowledge about and altitude towardsrnHIVIVCT of cadets at the Major General Haylom Araya Military Academy. Subsequently,rnan altempt was made to see the effects of cadets' residence, marital status and educationrnlevel on cadets' knowledge and...
14557. Factors Influencing The Utilzation Of Reading Tasks In Grade Seven English Teaching The Case Of Four Selected Primary Schools In Kombolcha Woreda
The purpose of this study was to examine factors influencing the utilization of readingrntasks in grade seven English teaching in four selected primary schools in KombolcharnWoreda. To this end, a descriptive survey method was employed to conduct the researchrnin four second cycle primary schools...
14558. Factors Affecting The Educational Success Of Evening Students At Higher Education In Stitutions The Case Of Evening Students In College Of Education (aoa.u)
The main purpose of this study was to examine the current status of evening education in Collegernof Education Addis Ababa Un iversity and identifY the majorfactors influencing the educationalrnsuccess of learners in the evening program. Descriptive survey design along with quantitativernand...
14559. Marital Adjustment Compared Among Early Age Appropriate-arranged And Love-matched Marriage Arrangments In Motta Administra Tive Town
The main purpose of this research was to compare early, age appropriate-arranged,rnand love-matched married persons in terms of their marital adjustment. A sample ofrn210 married individuals (105 males and 105 females) was selected from MottarnAdministrative Town through purposive sampling...
14560. As Study Of Academic Achievement In Relation To Parental Support Academic Self Concept And Test Anxiety Amongstudents In Primary Schools Of Woreta And Debretabor Towns
Several studies have indicated that parental practices concerning education are closelyrnrelated to the educational pel/ormance of children besides some personality traits suchrnas academic self-concept and test-anxiety. The main plllpose of this study, thus, was torninvestigate the relationship...
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