Intensive Promotion And Students Consumption Pattern Of Coca-cola Products (a Case Study Of Institue Of Management And Technology (imt) Students)

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INTENSIVE PROMOTION AND STUDENTS CONSUMPTION PATTERN OF COCA-COLA PRODUCTS

(A CASE STUDY OF INSTITUE OF MANAGEMENT AND TECHNOLOGY (IMT) STUDENTS)

ABSTRACT

The study intensive promotions and students consumption patterns of coca-cola production looks forwards to know that reactions of students towards advertising and also about their consumption pattern of  production named coca-cola.

Efforts where made to know that actually, motivated students consume coca-cola products more than others.

The studies were carried out in two perspectives. The historical method and the survey method. The historical method involves oral interview and questionnaires to ascertain what motivated students to consume coke products. And the survey method; visiting of coca-cola company at 9th mile to collect some variable and important information about the product.

The analyzed data in tabular from showing responses and percentage

 The outcome discussed and summarized that research identified as one of its objectives.

1.       To inform consumers to be aware of the important of advertisement carried out gods, services, ideas,  institutions governments etc.

2.       To enlighten, educate individuals, organization and government on how advertising can be used for economic recovery and development through paper utilization.

 

From this answer obtained from respondents in the questionnaire, I concluded that coca cola product have been acknowledged and recognized by using advertising as a powerful tool or machinery in the promotion and sales of their products. I can also understand that coca cola products are of high qualities and there fore they are the leading name in the whole world in terms of soft drinks.

 

As part of my recommendation, I suggest that if given the opportunity to participate and continue advertising message regularly, both advertisers and consumers will make best use of whatever knowledge they have acquired from advertisement. Also on the government. I recommend that it should engage in advertising regularly since it has a lot of programmes, which will be made known to the public.

As this will go a long way to assist work efficiency, it also creates and provides the work force of the elements that conflict in the lingering and counter correspondent environmental threat subsides and equitable providing precautions strategies and tactics for evaluating environmental opportunities.

In conclusion, the students’ comparative welfare and miscellaneous funds expectances are calculated and deduced through the implementation and control programme to enhance equitable sales and mission satisfaction in the institution. 

 

 

 

 


TABLE OF CONTENTS

Cover page

Title page

Approval page

Dedication

Acknowledgment

Abstract

Table of contents

 

CHAPTER ONE

1.1            Background of the study

1.2            Statement of the  study

1.3            Objective of the study

1.4            Significance of the study

1.5            Research question

1.6            Definition of terms

1.7            Limitation of terms

References

 

CHAPTER TWO

2.1            General coca-cola promotion scheme

2.2            Objectives of promotion exercise

2.3            Two corresponding promotion scene (Coke & Fanta)

2.4            Relevant of two promotion instruments (Advertising and public relation)

Reference

 

CHAPTER THREE

Research and methodology

3.1            Introduction

3.2            Research method

3.3            Research design

3.4            Research sample

3.5            Data collection

3.6            Method of data analysis

Reference

 

CHAPTER FOUR

Presentation and analysis of data

4.1            Data presentation $ analysis

4.2            Test of hypothesis

 

CHAPTER FIVE

Summary of findings

5.1            Conclusion

5.2            Recommendation

References

Questionnaire


CHAPTER ONE

INTRODUCTION

1.1            BACKGROUND OF THE STUDY

The practice of advertising can be traced back to ancient times. During this period communication played a vital role in transforming people’s attitude and behaviour towards a particular product or service.

However, during this period, advertisement was absent Historians believe that our door signs carved in stones and woods were used by ancient Greeks and Romans as advertising. At this point in time people were illiterate and the signs often stimulated the goods for sale and the Merchants such as knives, hoes etc.

Then came the invention of a moveable type of printing machine in 1450 by Johan G. Gerberg from Germany. This invention made possible   advertising on the print media like magazines newspapers, bill boards, hand bills and posters.

After the printing advertisement came a new and radio, it started in November 1920 in USA and rapidly become the primary means of communication on its trade came television. Television became another means of communication.

Advertising for so many decades has remained one of the major economic forces necessary for development but comparative studies show that both government and individual citizens of Nigeria are yet to utilize advertisement effectively towards the country’s economic recovery and national development.

Moreover, advertising can be defined as a non-personal communication directed to target audience through various medium in order to present, sell and promote product service, ideas, person, institutions and organization. Therefore advertising remains a vital door for economic and broad national development.

This research work is an attempt to find out how people react to advertisement in their consumption pattern of a particular product, service or idea. I have chosen students of the institute of management and Technology (IMT) Enugu to represent my universe while coca-cola product is my sample.

Be it as it may that advertising is still gross misunderstand and under utilize in Nigeria today. We really need to understand better and utilize advertising to achieve economic growth the current situation is one that advertising business largely dominated by American men who use them to market their good and services in the same vein government and its agencies need to use advertising

 

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Intensive Promotion And Students Consumption Pattern Of Coca-cola Products

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