Product planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come out with a good quality product, it must undergo many processes, from planning for either short range or long, fore casting doing market research and consumer survey, protesting the product and introducing the product to the market through different channels of distribution.

The aim of this study is to describe how the Nigeria bottling company plc, Enugu is really involved in the process of product planning, distribution and management. This is done by gathering information from certain problems usually associated with product planning, and proposing remedial measures after revealing areas of problem. The question in the questionnaire were based on the research question s developed for this purpose while analysis were made using the chi-square (x²) test and percentage from here a discussion of the findings, recommendation and conclusion were made by the researcher.

It is hoped that this will aid managers in planning, distribution and managing the their products by taking effective and efficient decisions in these important decision areas. For examples the company should recruit highly staff and give them adequate training.

PREFACE

This work is deemed to high light on problems involved in product distribution and management. These tasks are undertaken by management to ensure product growth and increase market share.

My reason for selecting the Nigeria bottling company Plc, Enugu is due to the wide range of produce in the market needed to be evaluated against the back ground of produce planning distribution and management.

For the continued existence of companies products must be produced and sold profiatably. New product must have to be introduced and told and unprofitable products must have to be deleted.

TABLE OF CONTENT

Title page

Approval page

Dedication

Acknowledgment

Abstract

Preface

Table of content

CHAPTER ONE

INTRODUCTION

1.1 Background of the study

1.2 Statement of the problem

1.3 Objective of the study

1.4 Research question

1.5 Scope of the study

1.6 Limitation and problems

1.7 Significance of the study

1.8 Definition of term

CHAPTER TWO

LITERATURE REVIEW

2.1 Meaning of product

2.2 Product classification

2.3 product planning and product development

2.4 Decision areas in product planning

2.5 The function of product planning

2.6 New product

2.7 Planning for new product

2.8 Product attributes

2.9 Product positioning

2.10 The expanding duties of the product manager

2.11 Physical distribution

2.12 Physical distribution objective

2.13 Distribution channels

2.14 Selection channels of distribution

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

INTRODUCTION OF THE STUDY

3.1 Research design or methodology

3.2 Area of study

3.3 Population of the study

3.4 Sample size determination

3.5 Instrument for data collection

3.6 Validation of the instrument

3.7 Reliability of the instrument

3.8 Methods of data collection

3.9 Method of data analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Presentation and analysis of data

4.2 Testing of hypothesis

4.3 Summary of results

CHAPTER FIVE

DISCUSSION RECOMMENDATION AND CONCLUSION

5.1 Summary of finding a d discussion

5.2 Conclusions

5.3 Recommendations

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

A product has been defined by the American marketing association as any thing that can be officered to a market for attention, acquisition or consumption including physical objects, services, personalities, organization and desires.

A product as defined by stanchion in fundamentals of marketing. A product is a set of tangible and intangible attributes that leads to customer satisfaction. product planning embraces all the activities that enables a company to determine what product t will market.

Management deals with all those who have supervisory responsibility ranging from the chief executive down to the first line supervisor, in this case, management is regarded to as box, that is those who direct the work of others and their own through their own offers and efforts of others thus, product planning and management, comprises all the activities that enables a company to determine what it will market of product so as to satisfy customers wants and need respectively.

This involves the process of effectively planning and regulating the operations of that part of enterprises which is responsible of that part of enterprises which is responsible for the actual transformation of materials into finished products. This includes all the activities required. In storage and distribution of the company’s goods.

This addresses the questions of.

a. Which type of channels a seller should select for his product.

b. Which particular middlemen include in each channel type and.

c. How to management distribution n system for effective performance. The company or firm should know the degree of channel control desired, by controlling the channel, the producer attempts to ensure that this product will receive the necessary sales push as well as any other essential elements needed to present the product properly and satisfy and customers.

The company of firm should make necessary effort to control the quality of the product.

Product quality- the quality level to be built into the product is a conscious decision to be made by the manufacture. A higher quality product normally is more costly to product than a lower quality one and so commands a higher price on the market. The quality level decision therefore should be related to the price range that will be attractive to the mainstreams of potential buyers,