This study was proposed to explore the determinants of consumer preferences in Addis Ababa restaurants. using consumer behavior literatures and theories it was hypothesized that disposable income, price, quality, hygiene practices,friendlines of restaurant staff, safety offood and range or menu variety are important determinantsrnof consumer choice for restaurants. Primary data were generated from 265 customersrnof 55 restaurants randomly selected with the use of questionnaire of which 258 of thernquestionnaire ended usable. the non-parametric hypothesis testing statistical tool, chirn- square tests, and measures of variation were used for statistical analysis purposes.rnthe anticipation of the researcher was that the hypothesis testing results would bernsignificant in parallel with the hypothesized facts The findings of the research suggest that income has insignificant impact up onrnquality price trade of among consumers of different income categories. otherrnhypothesis associated with price, quality, friendliness of restaurant staff, 'quick tablernservice and range or menu varieties are found to be statistically significantrnOver all, the research results suggest that restaurateurs should design marketingrnstrategy that integrates the allributes used in this study to satisfy the needs and wantsrnof their customers and differentiation of their products and services on the basis ofrnthe variables scored as they are significant considerations by consumers