Assessment Of Content And Format Of The Tena Yisitiligne News Program Of Ethiopian Television

Ethiopian television programs have its own content and format. One of the formats and contents rnof Ethiopian television was “Tena Yistilign Ethiopia. Hence, this study attempted to assess the rncontents and formats of Tena Yistilign news show reform implementation against the standards rnas well as the challenges of the new content and format reform of Ethiopian television Amharic rnnews channel. The research designed used was descriptive research design. The research rnapproach was mixed approach (qualitative and quantitative approach). Sources of data were rnboth primary and secondary sources. The data collection instruments were questionnaire, in depth interview and content analysis. The data analysis and interpretation used were descriptivernstatistics (Mean and standard deviation). Accordingly, the study pointed out that the current rnpractice and definition of "Tena Yisitiligne Ethiopia" news program is relatively weak. rnConcerning to techniques used to produce "Tena Yisitiligne Ethiopia" news the producer of the rnnews program have lack of professional and personal quality to apply various techniques of rnnews program production. The planning and production of “Tena Yisitiligne Ethiopia" news rnprogram there is no plan which is all rounded and cover wide affairs of news program. Relating rnto information collection tools and information source of "Tena Yisitiligne Ethiopia" news rnprogram there are no sufficient information collection tools With regards to the challenges of rnimplementation of “Tena Yisitiligne Ethiopia" news program there is no skilled and experienced rnnews program producers. Based on the finding of the study the researcher attempted to rnrecommend the following. To achieve the stated objective of “Tena Yistilign Ethiopia” based on rnthe designed format and contents, there should be proper follow up and support by concerned rnbodies to make the program to be attractive and effective and the organization should assign rncompetent human labor and fulfill proper infrastructure to the effective functioning of the news rnprogram. Moreover, the concerned bodies should create conducive work environment to the rnproper functioning of the news program.

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