This study is to access the role of Media in National Development in two government owned media in Nigeria (Television and Radio). In doing this, the two selected media federal Radio cooperation of Nigeria FRCN and Nigeria Television Authority NTA Enugu are surveyed as a case study in which differences were discovered which states that television is needed most than radio in National Development due to some added advantages. That there are some essential and fundamental differences in the role which each medium play in National development. The combination of audio visual gives television greater advantages in role national development. Finally summary of findings, conclusion and recommendations were made at the end.

TABLE OF CONTENTS

Title page - - - - - - - - - i

Certification - - - - - - - - ii

Dedication - - - - - - - - iii

Acknowledgement - - - - - - - iv

Abstract - - - - - - - - - v

Table of contents - - - - - - - vi

CHAPTER ONE

1.1 Background of study - - - - - - 1

1.2 Statement of Research Problem - - - - 5

1.3 Objective of the study - - - - - 6

1.4 Significance of the study - - - - - 7

1.5 Research questions - - - - - - 7

1.6 Research Hypothesis - - - - - - 8

1.7 Theoretical framework - - - - - 9

1.8 Scope of the study - - - - - - 11

1.9 Limitation of the study - - - - - 11

1.10 Definition of terms - - - - - - 12

References - - - - - - - 15

CHAPTER TWO

LITERATURE REVIEW - - - - - - 16

2.1 Sources of literature - - - - - - 16

2.2 Review of literature - - - - - - 17

2.3 Summary of literature - - - - - 27

References - - - - - - - 29

CHAPTER THREE

RESEARCH METHODOLOGY - - - - - 30

3.1 Research method - - - - - - 30

3.2 Research Design - - - - - - 31

3.3 Research Population - - - - - - 31

3.4 Research sample - - - - - - 33

3.5 Sampling Techniques- - - - - - 34

3.6 Instrument of Data collection - - - - 35

3.7 Method of data collection - - - - - 35

3.8 Method of data Analysis - - - - - 36

3.9 Expected Result - - - - - - 37

References - - - - - - - 38

CHAPTER FOUR

PRESENTATION AND INTERPRETATION OF FINDINGS 39

4.1 Data presentation and Analysis - - - - 39

4.2 Analysis of Research Question/Hypothesis - - 51

4.3 Discussion of Result - - - - - - 56

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATIONS 58

5.1 Summary - - - - - - - - 58

5.2 Conclusion - - - - - - - 59

5.3 Recommendation - - - - - - 60

References - - - - - - - 63

Bibliography - - - - - - - 64

Questionnaire - - - - - - - 66

LIST OF TABLES

Table One: Sex Distribution of the Respondents - - 39

Table Two:Age Range of Respondents - - - - 40

Table Three: Educational Qualification of the Respondent 41

Table Four: Occupational Qualification of the Respondent 42

Table Five: Measurement of respondents who have television - - - - - - 43

Table Six: Measurement of respondents who have Radio 43

Table Seven: Measurement of respondents’ access to television programme - - - - 44

Table Eight: measurement of respondent who have access to radio programmes - - - - 45

Table Nine: Preferred media of information among respondents - - - - - 45

Table Ten: Measurement of respondents frequency of exposure - - - - - - 46

Table Eleven: The degree to which Radio and television programme impact positively - - 47

Table Twelve: Measurement of radio/Television program on national development - - - 48

Table Thirteen: Measurements on Responses on NTA and FRCN programme on national development - - - - 48

Table Fourteen: Measurement of FRCN and NTA programme positivity - - - 49

Table Fifteen: Measurement of extent FRCN and NTA have done in achieving national development 50

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Communication is the process of sending message from one point to another and the content of the message is called information. Information pervades the whole spectrum of life it is a treasure to a nation community and the world at large. Every sphere of life will remain static without well packaged information. Information to a reasonable extent is an asset, a resource, a commodity with social, economic and political consequences. According to (Unoh 1991) cited by (Okoro and Agbo (2003: 1).

Communication as an activity or an experience is so basic to all human affairs and situations that practically, every normal person recognizes its importance, feels its effectiveness, and laments its breakdown, in various human communication settings.

Just as communication is indispensable in human activity, the mass media especially Radio and television are very vital to the mobilization of a large, heterogeneous people for any activity of interest to them and the society at large. For people to be expected to contribute their quota in the achievement of any development programme, they need not just to known about the existence of such programme but to be adequately informed about the nature of the programme, the level of contribution required from them, the merits and demerits of parts of participating or not participating in executing the programmes. The people also need to have opportunity or avenue to reach out their leaders (government) on how they think the society could be bettered in the interest of all. Herein lays the importance of mass media in any society.

The mass media are channels through which ideas, experience, values or message sought are shared with or relayed to a large (mass heterogeneous, scattered audience). Mass media could also be defined as device for moving messages across distance or time to accomplish mass communication. The expression “mass media” has also been used to refer to technical device through which mass communication is achieved. Media fall within two categories – print (newspapers, magazines, books, journal etc) and electronic (radio, television etc) media. They make communication possible from a source to an infinite number of persons.

The electronic media categories are the most prominent and significant to this study. They are younger than the print