Strategies For Marketing Textile Products In Nigeria A Case Study Of United Nigerian Textile Plc Kaduna

This work is an attempt to look at the marketing activities of United NigeriaTextile Plc as a case study. The study is aimed at identifying those marketingstrategies adopted in the company for the survival and profitable operation ofthe company.We are faced with high cost of production today, the threat of recurringrecession and inflation and increase government regulation. Some industriesface intensive foreign competition and others have to contend periodically withshortages. People values are fast changing. There is a growing demand for abetter quality of life. There is concern about our social and physicalenvironment.These social and economic changes pose major challenges to business ingeneral and marketing in particular. Business firm must develop a societalorientation and awareness of their social responsibilities. At the same time,they must satisfy consumers want and generate profit for their firms.To carry out this work successfully, questionnaire and interview were used.viFinally, I wish to extend my appreciation to all members of my family(brothers and sisters) for their patience and understanding and even theirprayers and financial support which saw me through the trying periods. Maythe Lord preserve them.

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