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The Effectiveness Of The Radio As An Agent Of Social Mobilization In Rural Communities. (a Case Study Of Anambra State)

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THE EFFECTIVENESS OF THE RADIO AS AN AGENT OF SOCIAL MOBILIZATION IN RURAL COMMUNITIES.

(A CASE STUDY OF ANAMBRA STATE)

 

ABSTRACT

Through survey research method. This study focused on the effectiveness of the radio as an agent of social mobilization in rural communities, using a case study of Anambra state. The primary objective of this work boiled down from examining the various ways by which the effectiveness of the radio can serve as an agent for social mobilization in rural communities. Some problems were highlighted, like using the radio to restore hope in hopeless situation the radio can be used in carrying out a new social order for the rural communities, taken their suggestion about any issues. This work equally solve some problem on how to use radio effectively to achieve the desired impact and improve the work of the radio as an agent of social mobilization.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TABLE OF CONTENTS

Title page

Approval page……………………………………………………………...i

Dedication …………………………………………………………...…….ii

Acknowledgement ……………………………………………...………..iii

Abstract……………………………………………………………………iv

Table of content……………………………………………………………v

CHAPTER ONE

1.1     Introduction ………………………………………………………...1

1.2     Background Information of Rural Communities Agent …...…..4

1.3     Statement of problem…………………………………….………...5

1.4     Purpose of study…………………………………….………...........6

1.5     Significance of study…………………………………….…..….......7

1.6     Research question…………………………………….…..……........7

1.7     Limitation of study………………………………………..……......8

1.8     Scope of study ………………………………………..…………......9

1.9     Definition of terms………………………………………..…….......9

CHAPTER TWO

2.1     Literature Review………………………………………..…….......12

CHAPTER THREE

3.1            Methodology of Data collection ……………………………........23

3.2            Target population…………………………….................................23

3.3            Source of population study…………………………….................24

3.4            Sample size……………………...………………………………….25

3.5            Sample Technique……………………...………………………….25

3.6            Source at data ……………………...…………………………...….26

3.7            Instrument for data collection ……………………...………...….26

3.8            Measure of validity and reliability………………………………26

CHAPTER FOUR

4.1            Data Analysis and discussion .. ……………………...……….….28

CHAPTER FIVE

5.1            Summary, Conclusion and Recommendation …………………36

5.2            Conclusion……………………...…………………………..…...….36

5.3            Recommendation ………………..………………………..…...….37

5.4            Suggestion for further study……………….…………………….37

Reference ……………………...…………………………..…....39-40

Appendix……………………...…………………………………....41

Questionnaire     ……………………...……………...…………....42

 

 

 

 

 

 

 

 

 

CHAPTER ONE

1.1     Introduction

The exposition of principles for this study boils down to the fact on any mobilization effort going in the country or within a geographical area which radio becomes an important instrument for social mobilization.

          The main content of radio is not designed to challenge or modify the social and political structure of nation either in a non-party state or in a democratic society. This effort of radio stemmed in emphasizing the ability of view presented in the media. Which emphasize the fundamental impact of control.

          The enlightenment of radio programme introduced by the military regime of late general Sani Abacha was to carry out a new social order and towards the enthronement of fourth republic in a situation where most Nigerians have lost faith in military toward a sincere transition programme as a result of the latest statement of 3rd republic. The radio become a necessary instrument to let people know all things that is happening.

          Bringing to the notice in radio programme the rural communities agency (R.C.A) was established by Late General Sani Abacha administration in 1995 on the ashes of the radio mobilization for social justice, economic recovery and self reliance (MAMSTER) agency radio serves as instruments for control with the study in the so-called new nation of Africa.

According to Donald A. Hobbs and Stuartly Blank (1986) of increasing significance in modern time is the influence of radio in the form of available literature and sit television programme.

          The mass media can be used both to promote social stability and to effect special change. Its effectiveness his on its ability to reach masses of people immediately at once and in dealing with people regardless of the race or geographical location. It is very necessary in teaching the people extensively and making the people to feel the impact of what is going on in their country or to feel the programme you are intending to introduce. This is where the radio come in, because no society exist in vacuum and as such making people to feel the impact of what you are doing which is necessary to achieve he desired effect.

          Consequently the Nigeria radio channel area not vibrant to its zineth, the journalist works tooth and nail to make the Nigeria media performance an excellence in performing the duty of social mobilization the attitude toward Nigerian should be known by effectiveness of radio as an agent of social mobilization.

          Daniel Learner (1968: Pg 50) posited in standard of living urbanization, literacy and exposure to the radio during the process of transition from traditional to modern society.

According to W.I Thamas (1995:pg 17) He said the native language of radio supplied an important element of group integration and a linkage to wider community.

 

1.2            Background Information of Rural Communities Agent

 

The communities Agency (R.C.A) was established by Late General Sani Abacha administration in (1996) on the reason of Mass Mobilization for social justice Economic recovery. Self reliance (MAMSER) in carrying out a new social order for the country. The agency was mandated by the government to ensure that all this polices and programme are carried to the people as quickly, fast and effectively as much as the following can be seen to be functions of (R.C.A)

a)      To serve as a bridge between the government and the people.

b)      To ensure that the policies and programmes of the government are explained and communicated to the masses of the country.

c)       To intermediate the information gap between the government and the masses in the grassroots.

d)      To inform, educate and entertain the masses.

e)       To take the findings of the people living in the rural are and communicate them back to the government.

 

 

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