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1 Trend In The Use Of Human Models In The Nigeria Advertising Industry

ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry.   This study consists five chapters, the first chapter cover and  introduction of study.  The research problem, objectives of the study, formulation  of ...

2 The Effectiveness Of Advertising In The Marketing Of Consumer Oriented Product (a Case Study Of 7up Bottling Company Nigeria Plc Ikeja Lagos State)

ABSTRACT The title of this research project is the effectiveness of advertising in the marketing of consumer oriented product (A case study of 7up bottling company Nigeria Plc Ikeja Lagos). This project is divided into five (5) chapters; chapter one talked about the introduction of the topic,...

3 An Appraisal Of Advertising As A Tool For Promoting Sales Of Soft Drinks (a Case Study Of Selected Soft Drinks Company In Kaduna)

ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day time where, television radio and other print media is now in use. In...

4 Impact Of Internal Marketing Strategy On Customer (a Case Study Of Polaris Bank Plc)

CHAPTER ONE INTRODUCTION 1.1       Background to the Study In the period of competition, numerous organizations need to make key planning to exploit competition or to win the challenge. One key to success in winning a competition is by creating a strategic...

5 Promotional Problems In Hospitality Industry (a Study Of Selected Hotels In Enugu Urban)

ABSTRACT The need to have standard hotels in Enugu Urban cannot be over-emphasized. This is because of the part they play in the socio-economic growth of the town. They assist travelers coming into the city in the provision of comfort and other facilities to residents of the city. In...

6 Social Marketing Dimensions And Customer Patronage Of Beer Brands In Enugu North Local Government Area

ABSTRACT This research work aims was on Social Marketing Dimensions and Customer patronage of beer brands in Enugu North Local Government Area L.G.A. Four research questions and four hypotheses were formulated. The research adopted two theories that guided the study, the Theory of Reasoned...

7 Evaluation Of Factors Influencing Strategic Marketing On The Performance Of Manufacturing Companies In Nigeria

CHAPTER ONE   INTRODUCTION   1.1 Background to the Study Strategic Marketing is becoming more and more important for both the new and established companies due to the complex environmental dynamics and increasing global competition. Manufacturing companies, regardless of...

8 Product Differentiation As A Competitive Tool In The Marketing Of Soft Drink ( A Case Study Of Limca Bottling Company Plc Okigwe)

ABSTRACT  The topic of this research work is product differentiation as a competitive tool in the marketing of soft drinks (A case study of Limca Bottling Company). Chapter one focuses on the introductory aspect of this work e.g. problems of the topic, objectives of the research, and...

9 The Relevance Of Marketing Planning In Achieving The Business Growth Of Dealers Of Electronics In Imo State (a Study Of Selected Dealers Of Electronic In Owerri Metropolis)

ABSTRACT The topic of this research work is the relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis). Chapter one focuses on the introductory aspect of this work, e.g. problems...

10 Impact Of Social Media On Consumer Buying Behaviour (a Case Study Of Lagos State University Students)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will...

11 The Impact Of Social Media On Consumer Buying Behaviour ( A Case Study Of Toyota Brand Of Vehicles)

ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles aim at finding out whether  Customers have positive perception towards online shopping of   Toyota brand of vehicle and also to find out whether Social media has...

12 Marketing Practices And Consumer Satisfaction In The Hotel Industry

MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY ABSTRACT If management is to maximize customer satisfaction and resulting profits. It must recognize that components of satisfaction are of varying degrees of importance to the consumer. Also it must realize that these same...

13 The Influence Of Product Quality On Brand Loyalty In Nigeria (a Case Study Of

THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF ABSTRACT This study is about the discovery on the relationship between attributes of product quality and brand loyalty. In solving the research problems, both primary and secondary sources of data were collected....

14 The Impacts Of Pricing In Markting

THE IMPACTS OF PRICING IN MARKTING ASBTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of...

15 The Impact Of Sales Promotion In The Purchase Intent Of Goko Cleanser Among Student Of Federal Polytechnic, Oko. A Case Study Of Dr Iguedo Goko Cleanser Akwa-ibom

THE IMPACT OF SALES PROMOTION IN THE PURCHASE INTENT OF GOKO CLEANSER AMONG STUDENT OF FEDERAL POLYTECHNIC, OKO. A CASE STUDY OF DR IGUEDO GOKO CLEANSER AKWA-IBOM   ABSTARCT    The study was carried out to find out the roles of sales promotion in the purchase intent of Goko...

16 The Effectiveness Of Public Relations Practice In The Oil Sector (a Case Study Of African

THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN ABSTRACT African Petroleum Plc, a market of petroleum product and chemicals, know that public support and goodwill as well is good corporate image are very important for business success. Tends to be...

17 The Effect Of Product Advertising On A Company's Sales Volume. (a Case Study Of 7up Bottling Ltd 9th Mile Corner, Enugu State).

  The effect of product advertising on a company's sales volume. (A case study of 7up bottling LTD 9th mile corner, Enugu State). ABSTRACT   The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up...

18 The Effect Of Motivational Policies And Practice On Sales Force In Nigeria Banking Industry (a Case Study Of First Bank Nigeria Plc Nnewi)

THE EFFECT OF MOTIVATIONAL POLICIES AND PRACTICE ON SALES FORCE IN NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK NIGERIA PLC NNEWI) ABSTRACT The role in which adequate and equitable motivational policies in the life of sales force in an organization cannot be overemphasized. It leads...

19 The Effect Of Advertising On The Sales Volume Of Beverages In Awka Metropolis

THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES IN AWKA METROPOLIS ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies...

20 The Effect Of Exchange Rate Fluctuation On Imported Goods In Nigeria (a Case Study Of

THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA (A CASE STUDY OF ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the...

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