THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAND (A CASE STUDY OF UNILEVER NIGERIA PLC)
ABSTRACT
This study examined the effectiveness of marketing communication mix in creating awareness of a brand. The study sought to know the effect of communication...
THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY
(A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)
ABSTRACT
This study focused on the “Effectiveness of Consumer service delivery in the...
THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE
ABSTRACT
This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.
To solve the research problem primary and secondary data were...
THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS IN ENUGU URBAN
ABSTRACT
This study examined those factors that influence brand preference among consumers in Enugu urban.
The coca-cola soft drinks that are available in retail outlets in Enugu...
THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY
A CASE STUDY OF EMENITE COMPANY ENUGU
ABSTRACT
The topic treated in this project is “The Effects of sales forces motivation on productivity. A case...
THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE
(A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI)
ABSTRACT
This study is a research into The Effect of Market Segmentation and...
THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE (A CASE STUDY OF NIGERIA BREWERY PLC, ENUGU)
ABSTRACT
This project is on the “effect of market segmentation. Using Nigeria Brewery plc, Enugu as a reference study. The main...
THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA
A CASE STUDY OF MAGNUM TRUST BANK PLC
ABSTRACT
This research was carried out to primarily find out the effect of Globalization on service industry....
THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS
(A COMPARATIVE STUDY OF GUINNESS MALTA
AND AMSTEL MALTA)
ABSTRACT
The research work titled “The Effect of...
THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY
(A CASE STUDY OF NDOKWA WEST L.G.A IN DELTA STATE).
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgment
Table of Contents
CHAPTER...
THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU
ABSTRACT
Manufacturers put into the market new product from time to time in order to meet the going held of the society.
However, every business is...
THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS IN ANAMBRA STATE (A CASE STUDY OF ONITSHA METROPOLIS)
ABSTRACT
This work is aimed at assessing the influence of the concept of...
ABSTRACT
This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the...
THE APPLICATION OF MARKETING RESEARCH IN NEW PRODUCT PLANNING AND DEVELOPMENT
ABSTRACT
The research was based on the application of marketing research in new product planning and development the essence of the research was to find out the efficiency and effectiveness of the...
PUBLIC RELATIONS POLICY IMPLEMENTATION
AND AUDIENCE PERCEPTION OF GOVERNMENT
PARASTATALS
(CASE STUDY OF NIGERIAN RAILWAY)
ABSTRACT
This project is design to cover a reverse side of public relations policy implementation and...
PUBLIC RELATION ACTIVITIES IN TERTAIRY
INSTITUTIONS IN ENUGU STATE
(A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT)
ABSTRACT
This study is focused on the effectiveness of public...
PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU
(A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY).
ABSTRACT
This work was on the Promotional Strategies for the marketing of...
PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA
(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)
ABSTRACT
This research work is centered on the Problems and Prospects of Marketing in...