Postgraduate Project Topics, Thesis and Dissertation
5001. Impact Of Customer Relationship Management (crm) On Customer Loyalty The Case Of Ethiopian Airlines
It can be witnessed from past few years’ media reports of airline performance that airlines are finding it difficult to remain profitable in the industry. Among many other factors, the major reason for the economic downturn in the industry is stiff completion due to the increase in oil...
5002. Factors Underlying Brand Choice Of Consumers The Case Of Beer Brands In Addis Ababa
Every customer in the market has his/her own brand choice. Customers consider certain attributes before purchasing products. The objective of this study was to identify the underlying factors of brand choice among consumers of beer in Addis Ababa. The variables included in this study are perceived...
5003. 2004 .. 10
የዚህ ጥናት ዋና ዓላማ በ2004 á‹“.áˆ.በታተመዠበ10ኛ áŠáሠየአማáˆáŠ› ቋንቋ መማሪያ መጽሀá...
5004. Structural Quality In Early Childhood Care And Education (ecce) A Cross-national Comparative Study On Ethiopian And Kenyan Initial Teacher Education
This cross-national study intended to explore the Structural Quality of ECCE in rnEthiopian and Kenyan initial teacher education. Initial teacher education quality rnassurance arrangement policies were fundamental issues to be investigated. The study rnwas mainly assisted by neo-institutional...
5005. Comparison Of Hemodynamic Response And Fetal Outcome Following Spinal Anesthesia Between Normotensive And Severely Preeclmptic Parturients Undergoing Elective Cesarean Section A Prospective Study
Background: Maternal hypotension is a common complication after spinal anesthesia resulting in adverse maternal and fetal outcomes. Theoretical knowledge claims that it is more common in severely preeclamptic parturients.rnObject ive: To compare hemodynamic changes and neonatal outcome in...
5006. Impact Of Loan Assessment On Non-performing Loans A Case Of Construction And Business Bank (cbb)
The study endeavors to examine the impact or loan assessment on non performing loans atrnconstruction and Business Bank (CBB) from the view point of both Accounting- andrneconomic aspects the Accumulation of non-performing loans is attributable to lots orrncauses. Among these, the major one is...
5007. Ethiopia Commodity Exchange--challenges And Opportunities Of Liquidity
The Ethiopia Commodity Exchange (ECX), the first organized agricultural market, wasrnestablished pursuant to Proclamation No. 55012007 as a wholly owned governmentrninstitution. The expectation is to revolutionize the existing inefficient agricultural marketrnand thereby to bring about a meaningful...
5008. The Impacts Of Working Capital Managemnt Of Firms Profitability
The purpose of this study is of investigate the impact of working capital management onrnfirms' profitability. The study aims to examine the statistical significance between firms rnworking capital management and profitability.rnIn light of this objective the study adopted quantitative method...
5009. Public Private Partnership In The Health Sector Of Addis Ababa
Pu blic Private Partnership is a pa rtnership between the public sector and the privaternsector for the purpose of delivering a proj ect or a service traditionally provided by thernpubl ic sector. as a modern service deli very mechani sm, public private partnership whenrncarefully appli ed benefits...
5010. Factors Affecting Online Repurchase Intention Case Study Of Ethiopian Airlines
The purpose of this study was to investigate factors affecting online repurchase intention in the case of Ethiopian airlines. Data were collected from 400 Ethiopian airlines online customers and the data was collected through email survey. In order to explain the repurchase intention of the...
5011. Assessment Of Factors Affecting Consumer Purchasing Behavior Towards Shoes In Addis Ababa Ethiopia
It is no longer we can take customers for granted; marketers can sell more if they produce andrnsell what the consumer needs and wants. This research’s main aim is to study desired attributesrnof shoes and shoe retail outlets in Addis Ababa. This research used descriptive and...
5012. The Impact Of Service Quality On Customer Satisfaction In Lifan Motors P.l.c An Empircal Study Through Servqual
The study focused on the assessment of service quality and customer satisfaction with Lifan motor’s spar part sales and vehicle maintenance service The primary objective of this study is to assess the overall satisfaction level of customers with vehicle maintenance service. The study was...
5013. Customers Attitude Towards Advertising The Case Of Commercial Bank Of Ethiopia
Researches on customers’ attitude show that there is an ambivalence regarding the existence of positive or negative attitude towards advertisement. This study explores the relationship between the general attitude towards advertising and the attitude towards advertising in specific media:...
5014. Relationship Between Service Quality Perceived Value And Customer Satisfaction The Case Of Broad Band Internet Service Of Ethio Telecom In Addis Ababa
This study intends to find out the relationship between overall service quality, perceived value and customer satisfaction. The research design is quantitative, particularly, utilizing correlation and regression research methodology used to analyze the data. Questionnaires were distributed to 318...
5015. Consumers Bank Selection Criteria In Selected Cities In Ethiopia
Due to the policy of free domestic competition in the financial (Banking) Service sector that is followed by government of Ethiopia, currently the banking sector shows high competition. Because of the competition, banks use different strategies to attract new and to retain the existing customers....
5016. Service Quality And Customer Satisfaction In The Airline Industry A Comparative Study Of Global Alliance Members And Non-member Airlines
The research was conducted to investigate the perceived service quality and satisfaction of Global Alliance member Airlines and nonmember Airlines (Ethiopian Airlines and Emirates). The SERVQUAL model with five dimensions namely Tangibility, Reliability, Responsiveness, Assurance and Empathy was...
5017. Challenges In Global Market Competitiveness The Textile And Garment Industry Within The Ethiopian Context
Ethiopia‟s textile and garment industry has a long history which began in 1939. It is now the third largest manufacturing industry undergoing major developments aided by cheap labor force and lower energy costs compared to other countries in the region. Over the past ten years the sector has...
5018. The Effect Of Internal Marketing On Organizational Commitment The Case Of Cooperative Bank Of Oromia
In today’s highly competitive business environment, the major sources of competitive advantage will lie not only in the adoption of new technology but in the dedication, the quality of the commitment and competence of the workforce. The results of the human capital energy and creativity are...
5019. Assessing The Role Of Conference Tourism In Building Addis Ababas Brand From Stakeholders And International Conference Participants Perspective
The purpose of this study is to assess the role of Conference Tourism in building Addis Ababa’s brand as a conference destination. The study is descriptive type of research in its nature and employed both qualitative and quantitative research methods. Interview, questionnaire and observation...
5020. The Effect Of Celebrity Endorsement On Consumers Attitude And Purchase Intention The Case Of Ethiopian Banking Industry
Companies use celebrities in advertisements with the aim of getting consumers' attentionrnfrom the bulk of advertisements aired through mass media. Celebrity endorsement hasrnbecome a worldwide phenomenon and most companies in Ethiopia are going forrncelebrity endorsements and as a result the...
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