The Ethiopia Commodity Exchange (ECX), the first organized agricultural market, wasrnestablished pursuant to Proclamation No. 55012007 as a wholly owned governmentrninstitution. The expectation is to revolutionize the existing inefficient agricultural marketrnand thereby to bring about a meaningful contribution to the growth of the whole economy.rnThe research, therefore, attempted to address the liquidity challenges and opportunitiesrnthat might impede and/or facilitate the effort to realize this fundamental shift in marketingrnsystem. The research was mainly conducted through observation and critical evaluation ofrnthe ECX's model vis-a-vis the environment in which it is operating. The result suggestedrnthat there are lots of challenges that might slow down the momentum of the change whichrnmight result in disruption the effort to accomplish the stakeholders' expectation. So far,rnmuch is left to be desired in terms of designing a strategy to reduce the potential negativernimpact of the liquidity challenges. In lieu of this, possible solutions intended to be employedrnas a general road map for specific action plan, are recommended. Despite the foregoing,rnopportunities are already there to be sCl1ltinized so that their leveraging potential bernutilized. In brief, the launching of the ECX is a major breakthrough in Ethiopia's attempt tornmodernize the existing agricultural market. But, success depends on how swift the reactionrnmight be to the ongoing realities of the country and the major setbacks ahead.